{"id":10197,"date":"2024-01-05T15:39:39","date_gmt":"2024-01-05T15:39:39","guid":{"rendered":"https:\/\/advertis.es\/proyecto\/storytelling-amb-influencers-per-a-cafes-caracas\/"},"modified":"2024-10-15T14:41:04","modified_gmt":"2024-10-15T14:41:04","slug":"storytelling-amb-influencers-per-a-cafes-caracas","status":"publish","type":"proyecto","link":"https:\/\/advertis.es\/ca\/projecte\/storytelling-amb-influencers-per-a-cafes-caracas\/","title":{"rendered":"Storytelling amb influencers per a Caf\u00e8s Caracas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10197\" class=\"elementor elementor-10197 elementor-7793\" data-elementor-post-type=\"proyecto\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da911bb e-grid e-con-full section_grid_1 e-con e-parent\" data-id=\"da911bb\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-af2cc05 content-img e-con-full e-flex e-con e-child\" data-id=\"af2cc05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e28e312 elementor-widget elementor-widget-image\" data-id=\"e28e312\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"835\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/cafes-caracas-portada-03.webp\" class=\"attachment-full size-full wp-image-7801\" alt=\"\" srcset=\"https:\/\/advertis.es\/wp-content\/uploads\/cafes-caracas-portada-03.webp 1500w, https:\/\/advertis.es\/wp-content\/uploads\/cafes-caracas-portada-03-768x428.webp 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a33364 content-info e-con-full e-flex e-con e-child\" data-id=\"6a33364\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27eb5d5 e-con-full e-flex e-con e-child\" data-id=\"27eb5d5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ceea4e elementor-widget elementor-widget-text-editor\" data-id=\"3ceea4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CAF\u00c9S CARACAS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c346f35 e-flex e-con-boxed e-con e-parent\" data-id=\"c346f35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d52956f e-con-full e-flex e-con e-child\" data-id=\"d52956f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e3b347 e-con-full e-flex e-con e-child\" data-id=\"2e3b347\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4db9096 elementor-widget elementor-widget-heading\" data-id=\"4db9096\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling amb influencers per a Caf\u00e8s Caracas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3947d2b elementor-widget elementor-widget-text-editor\" data-id=\"3947d2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertis ha col\u00b7laborat en la difusi\u00f3 en xarxes socials de la marca <a href=\"https:\/\/www.cafescaracas.com\/es\/\" target=\"_blank\" rel=\"noopener\">Caf\u00e8s Caracas<\/a>, una llegenda viva en la fabricaci\u00f3 i degustaci\u00f3 de caf\u00e8s. Per aix\u00f2, va crear una campanya amb la participaci\u00f3 de la influencer <a href=\"https:\/\/www.instagram.com\/sracricket\/reels\/\" target=\"_blank\" rel=\"noopener\">Almudena \u2013 Sra. Cricket<\/a>. En aquesta acci\u00f3, la marca Caf\u00e8s Caracas va mostrar la seva versi\u00f3 m\u00e9s propera i casolana, amb la preparaci\u00f3 a la llar de la protagonista d&#8217;un delici\u00f3s caf\u00e8 expr\u00e9s.  <\/p>\n<p>El v\u00eddeo va ser mostrat en format Reel a Instagram, i pod\u00edem veure com degustava una bona tassa de caf\u00e8 a la intimitat dom\u00e8stica. Cal destacar que aquesta influencer va utilitzar la t\u00e8cnica d&#8217;amplificaci\u00f3 d&#8217;efectes de so anomenada <a href=\"https:\/\/www.adobe.com\/es\/creativecloud\/video\/discover\/asmr.html\" target=\"_blank\" rel=\"noopener\">ASMR<\/a> , els efectes dels quals estimulen la capacitat d&#8217;experi\u00e8ncia sensorial. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc4cf99 e-con-full e-flex e-con e-child\" data-id=\"bc4cf99\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3375936 e-con-full e-flex e-con e-child\" data-id=\"3375936\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d84ba6a elementor-widget elementor-widget-heading\" data-id=\"d84ba6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Client<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c39f5 elementor-widget elementor-widget-text-editor\" data-id=\"41c39f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Caf\u00e8s Caracas<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f15d9e e-con-full e-flex e-con e-child\" data-id=\"6f15d9e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe2eb0 elementor-widget elementor-widget-heading\" data-id=\"afe2eb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Servei<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3cf61 elementor-widget elementor-widget-text-editor\" data-id=\"cb3cf61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span>Paid media<\/span>, <span>Social media<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9408fde e-con-full e-flex e-con e-child\" data-id=\"9408fde\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-806a9fb elementor-widget elementor-widget-heading\" data-id=\"806a9fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Url<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a052816 elementor-widget elementor-widget-text-editor\" data-id=\"a052816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.cafescaracas.com\/es\/\" target=\"_blank\" rel=\"noopener\">www.cafescaracas.com<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-695dc72 e-grid e-con-boxed e-con e-parent\" data-id=\"695dc72\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d499be2 elementor-widget elementor-widget-video\" data-id=\"d499be2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:10,&quot;end&quot;:70,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/ADV-CAFES-CARACAS-sracricket.mp4#t=10,70\" autoplay=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f15ea5 e-con-full e-flex e-con e-child\" data-id=\"0f15ea5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8ccdab e-flex e-con-boxed e-con e-parent\" data-id=\"e8ccdab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1551157 e-con-full e-flex e-con e-child\" data-id=\"1551157\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06a4cdf e-con-full e-flex e-con e-child\" data-id=\"06a4cdf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d5715 elementor-widget elementor-widget-heading\" data-id=\"b8d5715\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e8xit del storytelling i la preparaci\u00f3 del millor caf\u00e8\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1db7cf elementor-widget elementor-widget-text-editor\" data-id=\"c1db7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les hist\u00f2ries atrapen les persones ia tots ens agrada que ens expliquin coses. I molt m\u00e9s, quan s\u00f3n capa\u00e7os de recordar-nos aromes de la nostra inf\u00e0ncia m\u00e9s profunda. Aquesta \u00e9s la clau de l&#8217;\u00e8xit de les xarxes socials, on triomfa la narraci\u00f3 m\u00e9s personal, desenfadada, espont\u00e0nia i quotidiana. Simplement.   <\/p>\n<p>La preparaci\u00f3 i el consum de caf\u00e8 s\u00f3n moments de gran arrelament a la nostra societat i per aix\u00f2, res millor que difondre la marca Caf\u00e8s Caracas mitjan\u00e7ant hist\u00f2ries mostrant als seus seguidors les viv\u00e8ncies de diverses influencers en la seva tasca di\u00e0ria.<\/p>\n<p>Caf\u00e8s Caracas \u00e9s tota una instituci\u00f3 amb una extensa xarxa de cafeteries f\u00edsiques i que compta, a m\u00e9s, d&#8217;una <a href=\"\/portfolio\/web-cafes-caracas\/\">botiga en l\u00ednia<\/a> creada precisament per la nostra ag\u00e8ncia.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4067267 e-con-full e-flex e-con e-child\" data-id=\"4067267\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a2e64 elementor-widget elementor-widget-image\" data-id=\"a7a2e64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"977\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/cafescaracas-portada-02.webp\" class=\"attachment-full size-full wp-image-7795\" alt=\"\" srcset=\"https:\/\/advertis.es\/wp-content\/uploads\/cafescaracas-portada-02.webp 800w, https:\/\/advertis.es\/wp-content\/uploads\/cafescaracas-portada-02-768x938.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CAF\u00c9S CARACAS Storytelling amb influencers per a Caf\u00e8s Caracas Advertis ha col\u00b7laborat en la difusi\u00f3 en xarxes socials de la marca Caf\u00e8s Caracas, una llegenda viva en la fabricaci\u00f3 i degustaci\u00f3 de caf\u00e8s. Per aix\u00f2, va crear una campanya amb la participaci\u00f3 de la influencer Almudena \u2013 Sra. Cricket. En aquesta acci\u00f3, la marca Caf\u00e8s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"categoria":[180,181],"class_list":["post-10197","proyecto","type-proyecto","status-publish","hentry","categoria-paid-media-ca","categoria-social-media-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling amb influencers per a Caf\u00e8s Caracas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.es\/ca\/projecte\/storytelling-amb-influencers-per-a-cafes-caracas\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling amb influencers per a Caf\u00e8s Caracas\" \/>\n<meta property=\"og:description\" content=\"CAF\u00c9S CARACAS Storytelling amb influencers per a Caf\u00e8s Caracas Advertis ha col\u00b7laborat en la difusi\u00f3 en xarxes socials de la marca Caf\u00e8s Caracas, una llegenda viva en la fabricaci\u00f3 i degustaci\u00f3 de caf\u00e8s. 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