{"id":5313,"date":"2022-03-09T15:43:21","date_gmt":"2022-03-09T15:43:21","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/ecommerce-a-alimentaria-hostelco-2022\/"},"modified":"2024-09-30T13:55:27","modified_gmt":"2024-09-30T13:55:27","slug":"ecommerce-a-alimentaria-hostelco-2022","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/","title":{"rendered":"eCommerce a Alimentaria\/Hostelco 2022"},"content":{"rendered":"\n<p>La Federaci\u00f3 Espanyola d&#8217;Associacions de Fabricants de Maquin\u00e0ria per a Hostaleria, Col\u00b7lectivitats i Ind\u00fastries Afins (FELAC), conjuntament amb la Fira de Barcelona, ha convidat el CEO d&#8217;Advertis, <a href=\"https:\/\/www.linkedin.com\/in\/xavierfolguerabarcelona\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xavier Folguera Obiol<\/a> a oferir una xerrada\/pon\u00e8ncia sobre eCommerce B2B\/B2C dins del espai <strong>Speakers Corner<\/strong> d&#8217;<strong>HOSTELCO<\/strong>, el proper dia <strong>5 d&#8217;abril, dimarts, a les 11:00h<\/strong>. Aquesta \u00e9s una de les activitats destacades d&#8217;Alimentaria Hostelco, la fira per excel\u00b7l\u00e8ncia de l&#8217;alimentaci\u00f3 i l&#8217;hostaleria que se celebrar\u00e0 a Barcelona dins del recinte firal de Gran Via. <\/p>\n\n<h2 class=\"wp-block-heading\">El repte d&#8217;harmonitzar els interessos de la distribuci\u00f3 i els fabricants<\/h2>\n\n<p>En aquesta xerrada es parlar\u00e0 de limpacte dInternet i leconomia digital entre els actors tradicionals en el comer\u00e7 i la fabricaci\u00f3 dels productes. Aix\u00ed doncs, es mostraran exemples sobre les activitats de venda en l\u00ednia d&#8217;empreses que intenten ampliar horitzons comercials mitjan\u00e7ant la venda en l\u00ednia i el manteniment de les relacions amb els distribu\u00efdors tradicionals que, al seu torn, tamb\u00e9 recorren a Internet per aconseguir els seus objectius. <\/p>\n\n<h2 class=\"wp-block-heading\">Cal apostar per un lloc web propi o per fer servir marketplaces?<\/h2>\n\n<p>A la xerrada, es plantejaran i s&#8217;aprofundir\u00e0 en les dues vies habituals a l&#8217;abast de totes les empreses: la venda a trav\u00e9s d&#8217;un domini i lloc propis, o b\u00e9, la venda a mercats en l\u00ednia. Per aix\u00f2, Xavier Folguera parlar\u00e0 de la venda en espais propis i Jordi Ord\u00f3nez, conferenciant expert de l&#8217;entorn d&#8217;Internet, ens mostrar\u00e0 el punt de vista dels marketplaces, especialment d&#8217;Amazon Business, un mercat de relaci\u00f3 B2B, \u00e9s a dir, entre companyies . <\/p>\n\n<p><a href=\"https:\/\/www.hostelco.com\/agenda\/ecommerce-b2b-b2c-mas-que-una-oportunidad-entre-fabricantes-y-distribuidores\/\">https:\/\/www.hostelco.com\/agenda\/ecommerce-b2b-b2c-mas-que-una-oportunidad-entre-fabricantes-y-distribuidores\/<\/a><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/03\/Foto_Hostelco.png\" alt=\"speakers corner hostelco\" class=\"wp-image-12957\"\/><\/figure>\n\n<p>Fuente: @Hostelcobcn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xavier Folguera Obiol, CEO i Advertis, oferir\u00e0 una xerrada\/pon\u00e8ncia sobre eCommerce B2B\/B2C dins l&#8217;espai Speakers Corner d&#8217;HOSTELCO, el proper dia 5 d&#8217;abril, dimarts, a les 11:00h. Aquesta \u00e9s una de les activitats destacades d&#8217;Alimentaria  Hostelco, la fira per excel\u00b7l\u00e8ncia de l&#8217;alimentaci\u00f3 i l&#8217;hostaleria. <\/p>\n","protected":false},"author":4,"featured_media":4396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,116],"tags":[133,156,52,155],"class_list":["post-5313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerc-electronic","category-estrategia-digital-i-gestio-online","tag-ecommerce-b2b-2","tag-ecommerce-b2b-ca-2","tag-ecommerce-b2b","tag-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce a Alimentaria \/ Hostelco 2022 - ADVERTIS<\/title>\n<meta name=\"description\" content=\"Xavier Folguera Obiol, CEO d&#039;Advertis, oferir\u00e0 una exposicio sobre eCommerce en el Speakers Corner d&#039;HOSTELCO, el d\u00eda 5 d&#039;abril, dimarts,11:00h\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce a Alimentaria \/ Hostelco 2022 - ADVERTIS\" \/>\n<meta property=\"og:description\" content=\"Xavier Folguera Obiol, CEO d&#039;Advertis, oferir\u00e0 una exposicio sobre eCommerce en el Speakers Corner d&#039;HOSTELCO, el d\u00eda 5 d&#039;abril, dimarts,11:00h\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T15:43:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T13:55:27+00:00\" \/>\n<meta name=\"author\" content=\"Xavier Folguera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@advertisglobal\" \/>\n<meta name=\"twitter:site\" content=\"@advertisglobal\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/\"},\"author\":{\"name\":\"Xavier Folguera\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\"},\"headline\":\"eCommerce a Alimentaria\/Hostelco 2022\",\"datePublished\":\"2022-03-09T15:43:21+00:00\",\"dateModified\":\"2024-09-30T13:55:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"ecommerce b2b\",\"ecommerce b2b\",\"ecommerce b2b\",\"marques\"],\"articleSection\":[\"eCommerce\",\"Estrat\u00e8gia Digital i Gesti\u00f3 Online\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/\",\"url\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/\",\"name\":\"eCommerce a Alimentaria \/ Hostelco 2022 - ADVERTIS\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2022-03-09T15:43:21+00:00\",\"dateModified\":\"2024-09-30T13:55:27+00:00\",\"description\":\"Xavier Folguera Obiol, CEO d'Advertis, oferir\u00e0 una exposicio sobre eCommerce en el Speakers Corner d'HOSTELCO, el d\u00eda 5 d'abril, dimarts,11:00h\",\"breadcrumb\":{\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\",\"width\":698,\"height\":346},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/advertis.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eCommerce a Alimentaria\/Hostelco 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/advertis.es\/ca\/#website\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"name\":\"Advertis\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/advertis.es\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/advertis.es\/ca\/#organization\",\"name\":\"Advertis Global SL\",\"alternateName\":\"Advertis\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"contentUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"width\":300,\"height\":44,\"caption\":\"Advertis Global SL\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\",\"https:\/\/x.com\/advertisglobal\",\"https:\/\/www.linkedin.com\/company\/advertis\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\",\"name\":\"Xavier Folguera\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eCommerce a Alimentaria \/ Hostelco 2022 - ADVERTIS","description":"Xavier Folguera Obiol, CEO d'Advertis, oferir\u00e0 una exposicio sobre eCommerce en el Speakers Corner d'HOSTELCO, el d\u00eda 5 d'abril, dimarts,11:00h","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/","og_locale":"ca_ES","og_type":"article","og_title":"eCommerce a Alimentaria \/ Hostelco 2022 - ADVERTIS","og_description":"Xavier Folguera Obiol, CEO d'Advertis, oferir\u00e0 una exposicio sobre eCommerce en el Speakers Corner d'HOSTELCO, el d\u00eda 5 d'abril, dimarts,11:00h","og_url":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/","og_site_name":"Advertis","article_publisher":"https:\/\/www.facebook.com\/advertispublicidad?ref=hl","article_published_time":"2022-03-09T15:43:21+00:00","article_modified_time":"2024-09-30T13:55:27+00:00","author":"Xavier Folguera","twitter_card":"summary_large_image","twitter_creator":"@advertisglobal","twitter_site":"@advertisglobal","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#article","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/"},"author":{"name":"Xavier Folguera","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa"},"headline":"eCommerce a Alimentaria\/Hostelco 2022","datePublished":"2022-03-09T15:43:21+00:00","dateModified":"2024-09-30T13:55:27+00:00","mainEntityOfPage":{"@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/"},"wordCount":294,"publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"image":{"@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage"},"thumbnailUrl":"","keywords":["ecommerce b2b","ecommerce b2b","ecommerce b2b","marques"],"articleSection":["eCommerce","Estrat\u00e8gia Digital i Gesti\u00f3 Online"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/","url":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/","name":"eCommerce a Alimentaria \/ Hostelco 2022 - ADVERTIS","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage"},"image":{"@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage"},"thumbnailUrl":"","datePublished":"2022-03-09T15:43:21+00:00","dateModified":"2024-09-30T13:55:27+00:00","description":"Xavier Folguera Obiol, CEO d'Advertis, oferir\u00e0 una exposicio sobre eCommerce en el Speakers Corner d'HOSTELCO, el d\u00eda 5 d'abril, dimarts,11:00h","breadcrumb":{"@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#primaryimage","url":"","contentUrl":"","width":698,"height":346},{"@type":"BreadcrumbList","@id":"https:\/\/advertis.es\/ca\/ecommerce-a-alimentaria-hostelco-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/advertis.es\/ca\/"},{"@type":"ListItem","position":2,"name":"eCommerce a Alimentaria\/Hostelco 2022"}]},{"@type":"WebSite","@id":"https:\/\/advertis.es\/ca\/#website","url":"https:\/\/advertis.es\/ca\/","name":"Advertis","description":"","publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertis.es\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/advertis.es\/ca\/#organization","name":"Advertis Global SL","alternateName":"Advertis","url":"https:\/\/advertis.es\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","contentUrl":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","width":300,"height":44,"caption":"Advertis Global SL"},"image":{"@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advertispublicidad?ref=hl","https:\/\/x.com\/advertisglobal","https:\/\/www.linkedin.com\/company\/advertis"]},{"@type":"Person","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa","name":"Xavier Folguera"}]}},"_links":{"self":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/comments?post=5313"}],"version-history":[{"count":1,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5313\/revisions"}],"predecessor-version":[{"id":5314,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5313\/revisions\/5314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media\/4396"}],"wp:attachment":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media?parent=5313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/categories?post=5313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/tags?post=5313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}