{"id":5239,"date":"2024-09-19T15:52:52","date_gmt":"2024-09-19T15:52:52","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=22197"},"modified":"2024-10-14T15:06:05","modified_gmt":"2024-10-14T15:06:05","slug":"estrategies-cro-conversion-rate-optimization-com-optimitzar-la-conversio-del-teu-lloc-web","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/estrategies-cro-conversion-rate-optimization-com-optimitzar-la-conversio-del-teu-lloc-web\/","title":{"rendered":"Estrat\u00e8gies CRO (Conversion Rate Optimization): Com Optimitzar la Conversi\u00f3 del teu Lloc Web"},"content":{"rendered":"\n

L’Optimitzaci\u00f3 de la Taxa de Conversi\u00f3 (CRO, per les sigles en angl\u00e8s) \u00e9s un dels pilars fonamentals del m\u00e0rqueting digital. L’objectiu principal del CRO \u00e9s augmentar el percentatge de visitants d’un lloc web que fan una acci\u00f3 desitjada, com ara completar una compra, subscriure’s a un butllet\u00ed o descarregar contingut. Millorar la conversi\u00f3 dels usuaris \u00e9s essencial per maximitzar el retorn de la inversi\u00f3 (ROI) i optimitzar-ne els recursos.<\/p>\n\n\n\n

Com s’apliquen les millors pr\u00e0ctiques de CRO per a la captaci\u00f3 de leads<\/strong> i l’augment de vendes a ecommerce<\/strong>?<\/p>\n\n\n\n

CRO per a la Captaci\u00f3 de Leads a Formularis de Contacte<\/h2>\n\n\n\n

En un lloc web que t\u00e9 com a objectiu principal la captaci\u00f3 de leads, el proc\u00e9s de conversi\u00f3 gira al voltant dels formularis de contacte o subscripci\u00f3. L\u00e8xit de loptimitzaci\u00f3 dependr\u00e0 de la facilitat amb qu\u00e8 els usuaris proporcionen la seva informaci\u00f3. Algunes pr\u00e0ctiques clau per millorar la taxa de conversi\u00f3 en aquests casos inclouen:<\/p>\n\n\n\n

  1. Disseny simple i directe del formulari<\/strong>
    Mantingueu els formularis de contacte el m\u00e9s senzills possibles. Com m\u00e9s camps obliguis als usuaris a completar, m\u00e9s fricci\u00f3 es generar\u00e0, reduint la probabilitat de conversi\u00f3. Els formularis de captaci\u00f3 de leads han de sol\u00b7licitar nom\u00e9s la informaci\u00f3 essencial. Per exemple, en molts casos, nom\u00e9s el nom i el correu electr\u00f2nic poden ser suficients per iniciar una relaci\u00f3 amb el lead.<\/li>
  2. Trucats a l’acci\u00f3 (CTAs) clars i persuasius<\/strong>
    Els botons de CTA tenen un paper fonamental en la conversi\u00f3 de leads. Assegureu-vos que els usuaris s\u00e0piguen exactament qu\u00e8 obtindran en fer-hi clic. Evita paraules gen\u00e8riques com “Enviar” i reempla\u00e7a-les per alguna cosa m\u00e9s atractiva, com “Obt\u00e9n la teva consulta gratu\u00efta” o “Accedeix a la teva oferta”.<\/li>
  3. Proves A\/B als formularis de captaci\u00f3<\/strong>
    Per identificar quina estructura i contingut del formulari converteixen millor, es poden fer proves A\/B. Aix\u00f2 permet provar diferents variacions de formularis i determinar quina aconsegueix m\u00e9s leads. Pots variar elements com ara el nombre de camps, el text dels CTAs, els colors o la ubicaci\u00f3 del formulari a la p\u00e0gina.<\/li><\/ol>\n\n\n\n

    Exemple de c\u00e0lcul de taxa de conversi\u00f3 de leads<\/strong><\/p>\n\n\n\n

    La f\u00f3rmula per calcular la taxa de conversi\u00f3 de leads en un formulari de contacte \u00e9s simple:<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Per exemple, si la vostra p\u00e0gina de contacte rep 1.000 visites en un mes i 50 persones completen el formulari, la vostra taxa de conversi\u00f3 seria:<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Aix\u00f2 indica que el 5% dels visitants es van convertir en leads.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    CRO per a Vendes en un Ecommerce<\/h2>\n\n\n\n

    En un comer\u00e7 electr\u00f2nic<\/a>, l’optimitzaci\u00f3 de la conversi\u00f3 est\u00e0 orientada a transformar visitants en compradors. Aqu\u00ed, el proc\u00e9s \u00e9s m\u00e9s complex, ja que involucra diversos passos, com ara la navegaci\u00f3 pel cat\u00e0leg, la visualitzaci\u00f3 del producte, el proc\u00e9s de pagament i, finalment, la compra. Les estrat\u00e8gies clau per optimitzar la taxa de conversi\u00f3 en un ecommerce inclouen:<\/p>\n\n\n\n

    1. Optimitzaci\u00f3 del proc\u00e9s de pagament (checkout)
      <\/strong>L’aband\u00f3 de la cistella \u00e9s un dels principals problemes a l’ecommerce. Minimitza els passos necessaris per completar una compra, ofereix m\u00faltiples opcions de pagament i assegura que tot el proc\u00e9s sigui r\u00e0pid i segur. Tamb\u00e9 \u00e9s clau incloure-hi segells de confian\u00e7a i oferir garanties de devoluci\u00f3.<\/li>
    2. Millora de les p\u00e0gines de producte
      <\/strong>Les p\u00e0gines de producte han d’estar completament optimitzades per convertir-les. Assegureu-vos que les descripcions dels productes siguin clares i completes, utilitza imatges d’alta qualitat i afegeix ressenyes de clients. Un exemple duna pr\u00e0ctica efectiva \u00e9s incloure v\u00eddeos demostratius del producte o veure com sutilitza en diferents situacions.<\/li>
    3. Proves A\/B en elements de l’ecommerce
      <\/strong>Les proves A\/B a ecommerce poden ajudar a millorar elements com els preus, les descripcions de productes o el disseny de la p\u00e0gina de producte. Pots provar variacions en els botons de \u201cComprar ara\u201d, ofertes d’enviament gratu\u00efts o promocions especials per veure quina genera vendes m\u00e9s grans.<\/li><\/ol>\n\n\n\n

      Exemple de c\u00e0lcul de taxa de conversi\u00f3 a ecommerce<\/strong><\/p>\n\n\n\n

      Per calcular la taxa de conversi\u00f3 en un ecommerce, utilitzem una f\u00f3rmula similar a la dels leads, per\u00f2 aqu\u00ed el focus \u00e9s a les vendes:<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      Per exemple, si una botiga en l\u00ednia rep 5.000 visites i es fan 150 compres, la taxa de conversi\u00f3 seria:<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      Aix\u00f2 vol dir que el 3% dels visitants han completat una compra.<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      Tant si el teu objectiu \u00e9s captar leads a trav\u00e9s de formularis de contacte com augmentar les vendes en un ecommerce, l’optimitzaci\u00f3 de la taxa de conversi\u00f3 (CRO) \u00e9s fonamental per millorar els resultats del teu negoci en l\u00ednia. Implementant estrat\u00e8gies basades en dades, ajustant constantment el teu enfocament i fent proves A\/B regulars, podr\u00e0s maximitzar el rendiment del teu lloc web i convertir m\u00e9s visitants en clients.<\/p>\n\n\n\n

      A Advertis<\/strong>, som experts en implementar estrat\u00e8gies avan\u00e7ades de CRO per a marques i empreses. Si vols maximitzar les teves conversions, contacta’ns<\/a> i descobreix com et podem ajudar a optimitzar la teva taxa de conversi\u00f3 de forma efica\u00e7 i sostenible.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Lectura 8′. L’Optimitzaci\u00f3 de la Taxa de Conversi\u00f3 (CRO, per les sigles en angl\u00e8s) \u00e9s un dels pilars fonamentals del m\u00e0rqueting digital. L’objectiu principal del CRO \u00e9s augmentar el percentatge de visitants d’un lloc web que fan una acci\u00f3 desitjada, com ara completar una compra, subscriure’s a un butllet\u00ed o descarregar contingut.<\/p>\n","protected":false},"author":4,"featured_media":4296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,23],"tags":[],"class_list":["post-5239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital-i-gestio-online","category-estrategia-digital-y-gestion-online"],"acf":[],"yoast_head":"\nEstrat\u00e8gies CRO: Optimitza la Conversi\u00f3 de Leads i Vendes<\/title>\n<meta name=\"description\" content=\"Descobreix les millors estrat\u00e8gies d'Optimitzaci\u00f3 de la Taxa de Conversi\u00f3 (CRO) per augmentar la captaci\u00f3 de leads a formularis i vendes a ecommerce. 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