{"id":5221,"date":"2020-02-06T20:48:49","date_gmt":"2020-02-06T20:48:49","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=9341"},"modified":"2024-09-30T14:23:12","modified_gmt":"2024-09-30T14:23:12","slug":"estrategia-email-marqueting","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/estrategia-email-marqueting\/","title":{"rendered":"Estrat\u00e8gia d’email M\u00e0rqueting: Com evitar els filtres antispam"},"content":{"rendered":"\n

Una estrat\u00e8gia d’email m\u00e0rqueting<\/strong> es pot desenvolupar a trav\u00e9s de diverses vies. Aconseguir arribar al major nombre de destinataris que reuneixin les condicions que necessitem \u00e9s clau per a aconseguir els nostres objectius. Busquem un p\u00fablic que encaix amb el nostre producte o servei per a aconseguir que ho consumeixin. Gr\u00e0cies als mitjans digitals aix\u00f2 \u00e9s possible aconseguir-ho de manera massiva.<\/p>\n\n\n\n

Qualsevol estrat\u00e8gia d’email m\u00e0rqueting<\/strong> ha de comptar amb m\u00e8todes per a evitar els filtres antispam. S\u00f3n eines que fan que els correus no desitjats ni tan sols arribin a la safata d’entrada de l’usuari. Pot arribar a inutilitzar la nostra estrat\u00e8gia a trav\u00e9s del correu electr\u00f2nic si els nostres missatges s\u00f3n considerats com a correu escombraries. S\u00f3n diversos els termes que se segueixen per a establir aquest criteri.<\/p>\n\n\n\n

Perqu\u00e8 es pot activar el filtre antispam?<\/h2>\n\n\n\n

Un correu pot ser considerat com spam si el remitent apareix en una llista negra qualificada com spammer o per ser enviat des d’un servidor sense la reputaci\u00f3 adequada. Tamb\u00e9 el tipus d’enviament que realitzem pot activar el filtre antispam, si \u00e9s de gran volum o s’envien molts a un mateix domini es poden considerar perniciosos. \u00c9s millor que aquest proc\u00e9s es realitzi de manera progressiva.<\/p>\n\n\n\n

Tamb\u00e9 els filtres antispam realitzen una an\u00e0lisi del correu que \u00e9s rebut per a comprovar si contenen les paraules considerades claus en els missatges de spam per a evitar-les. \u00c9s necessari con\u00e8ixer aquestes paraules que fan saltar les alarmes dels filtres. Paraules i expressions com gratis, sense cost, grans beneficis, cura, etc. poden fer que el nostre email no acabi en la carpeta adequada.<\/p>\n\n\n\n

Evitar cap expressi\u00f3 excesivament comercial<\/h2>\n\n\n\n

Les campanyes d’email m\u00e0rqueting<\/a> han de superar els filtres antispam per a tenir \u00e8xit Les expressions m\u00e9s t\u00edpiques de l’\u00e0mbit comercial s\u00f3n les que solen activar el filtre antispam, per aix\u00f2 cal saber transmetre el missatge de la nostra campanya d’email m\u00e0rqueting cuidant especialment el contingut i la redacci\u00f3 de la comunicaci\u00f3.<\/p>\n\n\n\n

L’excessiu \u00fas dels signes d’admiraci\u00f3 i les maj\u00fascules pot ser perjudicial. Si a m\u00e9s en el contingut predominen les imatges pot c\u00f3rrer el risc que tampoc superi el filtre antispam. Els textos s\u00f3n els que aconseguiran que la nostra campanya de m\u00e0rqueting per email tingui millors resultats i s’ha de fer un \u00fas del codi HTML sense errors.<\/p>\n\n\n\n

Tamb\u00e9 \u00e9s molt \u00fatil per a superar els filtres antispam que en el contingut del nostre email m\u00e0rqueting existeixin enlla\u00e7os de qualitat. Aquests s\u00f3n els que enllacen amb webs considerades de prestigi.<\/p>\n\n\n\n

L’\u00fas de l’autenticaci\u00f3 de l’emissor del correu \u00e9s la millor garantia perqu\u00e8 el nostre email m\u00e0rqueting tingui \u00e8xit. Els registres SPF o la signatura digital DKIM s\u00f3n els millors sistemes per a evitar el filtre antispam. Si fas servir alguna plataforma d’enviament massiu assegura’t que no estigui qualificada com spammer.<\/p>\n\n\n\n

L’assumpte i el remitent, claus en l’obertura d’un correu<\/h2>\n\n\n\n

Hem de fixar-nos especialment a la resposta dels nostres destinataris. Si volem que s’obri el nostre email, la clau pot estar en l’assumpte i el remitent. Haurem de saber captar l’atenci\u00f3 del nostre receptor evitant les f\u00f3rmules excessivament comercials.<\/p>\n\n\n\n

Tenir una base de dades d’usuaris actualitzada tamb\u00e9 ens ajudar\u00e0 al fet que la nostra estrat\u00e8gia d’email m\u00e0rqueting<\/a> tingui \u00e8xit. Volem que els nostres correus siguin oberts i llegits. Si per contra el nostre destinatari marca el nostre email com no desitjat podem aconseguir l’efecte contrari.<\/p>\n\n\n\n

Els filtres bayesians s\u00f3n un m\u00e8tode antispam que es basen en el comportament dels usuaris. Si marquen un email com spam \u00e9s probable que comencin a generar una biblioteca de paraules que assenyalin a un correu com a tal. D’aquesta manera quan arribi un nou missatge, es realitzar\u00e0 una comparaci\u00f3 per a comprovar la probabilitat de ser spam. \u00c9s a dir, \u00e9s un filtre entrenat pel receptor dels emails.<\/p>\n\n\n\n

L’email m\u00e0rqueting requereix d’una correcta estrat\u00e8gia de contingut<\/h2>\n\n\n\n

Per aix\u00f2 si garantim que els destinataris rebran de manera correcta el nostre email m\u00e0rqueting assegurarem l’\u00e8xit. \u00c9s una manera bastant eficient i requereix potser d’un treball previ bastant intens (\u00e9s el normal que se sol preguntar en moltes webs sobre si es vol rebre informaci\u00f3 d’ofertes, per exemple). D’aquesta manera aconseguirem elaborar una bona reputaci\u00f3 com a remitent.<\/p>\n\n\n\n

Recorda sempre que l’atenci\u00f3 dels continguts resulta clau en l’\u00e0mbit digital. Aconseguir que els nostres destinataris obrin el nostre email \u00e9s la clau de l’\u00e8xit. Planificar correctament quan es realitzar\u00e0 l’enviament i el seguiment del comportament dels nostres usuaris pot ser la clau.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qualsevol estrat\u00e8gia d’email m\u00e0rqueting ha de comptar amb m\u00e8todes per a evitar els filtres antispam. S\u00f3n eines que fan que els correus no desitjats ni tan sols arribin a la safata d’entrada de l’usuari. Pot arribar a inutilitzar la nostra estrat\u00e8gia a trav\u00e9s del correu electr\u00f2nic si els nostres missatges s\u00f3n considerats com a correu escombraries. S\u00f3n diversos els termes que se segueixen per a establir aquest criteri.<\/p>\n","protected":false},"author":4,"featured_media":5222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144,116],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-estrategia-digital-i-gestio-online"],"acf":[],"yoast_head":"\nEstrat\u00e8gia d'email m\u00e0rqueting: superar filtres antispam | ADVERTIS<\/title>\n<meta name=\"description\" content=\"Qualsevol estrat\u00e8gia d'email m\u00e0rqueting ha de comptar amb m\u00e8todes per a evitar els filtres antispam. 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