{"id":5219,"date":"2020-04-10T11:08:09","date_gmt":"2020-04-10T11:08:09","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=9270"},"modified":"2020-04-10T09:08:00","modified_gmt":"2020-04-10T09:08:00","slug":"seo-o-sem-economic","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/seo-o-sem-economic\/","title":{"rendered":"SEO o SEM, que \u00e9s m\u00e9s econ\u00f2mic?"},"content":{"rendered":"\n

Lectura: 5\u2032.<\/strong> Quan una empresa es planteja fer una inversi\u00f3 a la xarxa sovint es fa la pregunta; En una estrat\u00e8gia en cercadors, que \u00e9s m\u00e9s econ\u00f2mic, SEO o SEM? Qu\u00e8 surt m\u00e9s a compte? En aquest article intentar\u00e9 aclarir el dilema. \u00c9s un dilema perqu\u00e8 la resposta no \u00e9s senzilla i no ens hem de quedar en el t\u00f2pic \u201ctot dep\u00e8n\u201d. Raonem-ho una mica.<\/p>\n\n\n\n

A hores d’ara, dono per descomptat que saps que \u00e9s el SEO<\/a> i el SEM<\/a>. Per\u00f2 si m’equivoco, haur\u00e0s de cercar a Internet m\u00e9s continguts que parlin del tema. Els trobar\u00e0s a Google nom\u00e9s aixecant una pedra. Hi ha milers d’articles que expliquen les virtuts del m\u00e0rqueting en cercadors. Hi ha milers de recursos que parlen del SEO<\/a> (Search Engine Optimization) i del SEM (Search Engine M\u00e0rqueting). Hi ha articles t\u00e8cnics, consells sobre estrat\u00e8gia en cercadors, opinions sobre l’\u00faltim algorisme de Google o trucs d’individus molt “llestos” que saben com enganyar al robot i colar-se a les primeres posicions. Hi ha de tot. O gaireb\u00e9.<\/p>\n\n\n\n

El SEO \u00e9s una t\u00e8cnica esot\u00e8rica?<\/h2>\n\n\n\n

Has de saber que gaireb\u00e9 sempre hi ha una intenci\u00f3 comercial darrere de cada article, paraula, frase o idea i es fa dif\u00edcil trobar una opini\u00f3 equilibrada que assumeixi riscos que puguin anar en contra del professional que es mulla. Aix\u00f2 \u00e9s normal en totes les activitats professionals, no tan sols en m\u00e0rqueting en cercadors.<\/p>\n\n\n\n

Fa pocs mesos, un client que es dedicava a la compravenda d’antiguitats, va contactar amb la nostra ag\u00e8ncia per a saber si pod\u00edem ajudar-lo en SEM i ens va explicar que tenia molta experi\u00e8ncia en optimitzaci\u00f3 (SEO). Va afirmar que preferia pagar publicitat abans que estar en mans del criteri d’indexaci\u00f3 de Google. Ens va deixar anar la frase: El SEO \u00e9s esot\u00e8ric! Perque ho va dir? Despr\u00e9s de molts anys invertint en SEO, Google va canviar l’algoritme per a potenciar els resultats de proximitat, l’anomenat SEO local. Dit d’una altra manera, abans d’aquesta actualitzaci\u00f3 li arrivabem clients potencials des de totes les comunitats per a comprar les seves valuoses antigalles. Despr\u00e9s del canvi de Google, nom\u00e9s li arrivaben ve\u00efns de la seva ciutat que volien vendre l’antic mobiliari heretat i buscaven un venedor pr\u00f2xim. Pocs volien comprar el que ja tenia i aix\u00f2 era el que l’importava m\u00e9s.<\/p>\n\n\n\n

Actualment, Google mostra a la persona que est\u00e0 buscant els negocis de proximitat i pot relegar a posicions m\u00e9s endarrerides aquells que abans sortien davant del tot, estigu\u00e9s on estigu\u00e9s l’internauta que buscava. Aquest \u00e9s un exemple per a entendre que el SEO significa estar en mans dels cercadors i que tot pot canviar d’un dia a un altre. En m\u00e0rqueting de cercadors, la inversi\u00f3 realitzada no \u00e9s per a tota la vida. Aix\u00f2 \u00e9s el primer que cal pensar en la decisi\u00f3 d’invertir en SEO o SEM.<\/p>\n\n\n\n

El SEM \u00e9s realment barat?<\/h2>\n\n\n\n

Practicar el SEM \u00e9s apostar pel present, per atreure a visitants ara mateix. \u00c9s instantani, a difer\u00e8ncia del SEO, que requereix temps i paci\u00e8ncia, a m\u00e9s d’inversi\u00f3. Tots sabem que, en SEO, si b\u00e9 no paguem res per cada clic , la intervenci\u00f3 d’un professional SEO no \u00e9s gratu\u00efta. Tamb\u00e9 costa diners.<\/p>\n\n\n\n

El ganxo del SEM ha estat sempre l’efic\u00e0cia i l’economia. La promesa d’atreure persones que t’estan buscant i que no et coneixen, \u00e9s molt atractiva. A m\u00e9s, fer-ho per 20 c\u00e8ntims, 40 o 70 per cada clic, encara ho fa m\u00e9s persuasiu. Ara b\u00e9, hem d’entendre que l’efici\u00e8ncia de les entrades pagades en un lloc web, per a acabar aconseguint un contacte o una venda, sempre \u00e9s incert. Dep\u00e8n de factors racionals i emocionals. Per exemple, potser hem atret a 10 suposats clients potencials mitjan\u00e7ant un anunci, per\u00f2 la ra\u00f3 de la cerca no sempre respon a una necessitat d’adquisici\u00f3 o informaci\u00f3 del visitant.<\/p>\n\n\n\n

La gratu\u00eftat, la facilitat d’\u00fas d’un cercador i els dispositius m\u00f2bils conviden sovint als internautes a utilitzar els cercadors igual com far\u00edem amb les revistes de la consulta del dentista. Simplement, llambregant informacions que ens poden interessar, per\u00f2 sense anar m\u00e9s enll\u00e0. Per aix\u00f2, en SEM \u00e9s fonamental fer una llista rigorosa de paraules clau per a no tirar els diners, portant tr\u00e0nsit de qualitat.<\/p>\n\n\n\n

\u00c9s m\u00e9s econ\u00f2mic SEM o SEO? Mai et facis aquesta pregunta!<\/h2>\n\n\n\n

El SEO \u00e9s un aliat a mitj\u00e0 termini<\/strong>, ni a curt ni a llarg. Fa un corba ascendent i descendent en el temps. Parlem d’uns pocs mesos fins a uns pocs anys. Els primers mesos s\u00f3n fonamentals per a comprovar les intervencions realitzades i el creixement de tr\u00e0nsit. Per\u00f2 pensa que est\u00e0s en mans d’uns cercadors que indexen com ells volen. Costa temps i intervenci\u00f3 permanent de professionals que saben en tot moment com funcionen els cercadors. Sabem quins s\u00f3n els m\u00ednims que necessita una p\u00e0gina web perqu\u00e8 sigui ben vista pels robots o si m\u00e9s no, que no ens penalitzin, per\u00f2 mai existeix garantia d’aconseguir les primeres posicions pels cercadors perque mai s’explica quines s\u00f3n les seves entranyes t\u00e8cniques.<\/p>\n\n\n\n

El SEM \u00e9s un aliat a curt termini<\/strong>. S\u00f3n com les falles valencianes que, quan es consumeixen, no deixen gaireb\u00e9 rastre, per\u00f2 \u00e9s tr\u00e0nsit per a ara mateix. La corba del tr\u00e0nsit la dibuixes tu. El cert es que tamb\u00e9 requereix una intervenci\u00f3 permanent de professionals per a comprovar el rendiment i rendibilitzar al m\u00e0xim el pressupost. En aquest cas, la pressi\u00f3 als cercadors ser\u00e0 teva, perqu\u00e8 els teus anuncis es visualitzaran s\u00ed o s\u00ed. Si la campanya \u00e9s bona, Google et premiar\u00e0 perqu\u00e8 voldr\u00e0 guanyar m\u00e9s. Recordem que cobra per clic. En definitiva, SEM o SEO? Els dos son diferents i complementaris. Ni es contraresten ni s\u00f3n millor ni pitjor l’un de l’altre. Ni un \u00e9s m\u00e9s barat ni m\u00e9s car que l’altre, perqu\u00e8 el que importa s\u00f3n els resultats d’una visita. Perqu\u00e8 garantir-se tr\u00e0nsit no significa garantir-se rendiment, ni vendes ni dades. Aix\u00f2 son figues d’un altre paner.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura: 5\u2032. Quan una empresa es planteja fer una inversi\u00f3 a la xarxa sovint es fa la pregunta; En una estrat\u00e8gia en cercadors, que \u00e9s m\u00e9s econ\u00f2mic, SEO o SEM? Qu\u00e8 surt m\u00e9s a compte? En aquest article intentar\u00e9 aclarir el dilema. \u00c9s un dilema perqu\u00e8 la resposta no \u00e9s senzilla i no ens hem de quedar en el t\u00f2pic \u201ctot dep\u00e8n\u201d.<\/p>\n","protected":false},"author":4,"featured_media":4657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,37,40,127],"tags":[],"class_list":["post-5219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-ca","category-sem","category-seo","category-seo-ca"],"acf":[],"yoast_head":"\nSEO o SEM, que \u00e9s m\u00e9s econ\u00f2mic? | Blog d'ADVERTIS agencia digital<\/title>\n<meta name=\"description\" content=\"En una estrat\u00e8gia en cercadors, que \u00e9s m\u00e9s econ\u00f2mic, SEO o SEM? Qu\u00e8 surt m\u00e9s a compte? 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