{"id":5218,"date":"2020-04-15T13:49:57","date_gmt":"2020-04-15T13:49:57","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=9244"},"modified":"2020-04-15T09:03:00","modified_gmt":"2020-04-15T09:03:00","slug":"marqueting-digital-ecommerce","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/marqueting-digital-ecommerce\/","title":{"rendered":"M\u00e0rqueting digital i eCommerce durant el Gran Confinament"},"content":{"rendered":"\n

Internet, el cavall guanyador <\/h2>\n\n\n\n

Lectura: 7\u2032<\/strong>. Si hi ha alguna cosa que ha sortit guanyadora d’aquesta situaci\u00f3 d’incertesa econ\u00f2mica, aix\u00f2 se’n diu Internet. Els seus bra\u00e7os armats a l’empresa s\u00f3n el m\u00e0rqueting digital i l’eCommerce, unes activitats que estan creixent amb molta m\u00e9s acceleraci\u00f3 de la prevista en tan sols fa uns mesos. El consum d’internet ha crescut<\/a> el doble del normal, les operadores aconsegueixen xifres r\u00e8cord<\/a> de tr\u00e0nsit i l’eCommerce, \u201cdevora el past\u00eds<\/a>\u201d, tal com afirmen especialistes econ\u00f2mics.<\/p>\n\n\n\n

Des de fa setmanes, especialistes de tots els mitjans de comunicaci\u00f3 es fan ress\u00f2 dels canvis que bruscament han de realitzar les empreses i totes les organitzacions per a adaptar-se a tota velocitat a una nova realitat empresarial. Teletreball o videoconfer\u00e8ncia s\u00f3n paraules que avui adquireixen una nova dimensi\u00f3.<\/p>\n\n\n\n

La dificultat de continuar actuant de la mateixa forma, de manera presencial i amb contacte personal, provoca que la creaci\u00f3 de noves oportunitats comercials sigui pr\u00e0cticament impossible, tret que es canvi\u00efn els protocols d’actuaci\u00f3. \u00c9s aqu\u00ed quan, a difer\u00e8ncia del que ocorria fa 100 anys despr\u00e9s d’altres cat\u00e0strofes, les organitzacions, empreses, persones, consumidors i professionals, poden rec\u00f3rrer a Internet per a satisfer totes les seves necessitats. El M\u00e0rqueting digital i l’eCommerce s’estan convertint en les grans eines per al canvi, per al manteniment i el creixement del negoci de les empreses.<\/p>\n\n\n\n

Recuperaci\u00f3 a marxa lenta: Esperar ja no serveix<\/h2>\n\n\n\n

Experts de tot el m\u00f3n coincideixen en el convenciment que la recuperaci\u00f3 existir\u00e0, per\u00f2 ser\u00e0 molt lenta. Tan lenta (esperem que s’equivoquin) com puguin ser el creixement de l’economia i els avan\u00e7os de la medicina per a assegurar la salut dels ciutadans. Per\u00f2 els estats no tenen recursos infinits i la ci\u00e8ncia ja ha avisat que les vacunes portaran temps. Un temps que no poden desaprofitar les empreses per a activar les seves relacions comercials, sense cap dilaci\u00f3.<\/p>\n\n\n\n

Els departaments comercials i de m\u00e0rqueting saben que els resultats d’una estrat\u00e8gia de comunicaci\u00f3 arriben al cap de molts mesos i no hi ha temps que perdre. Si els responsables esperen a tornar a actuar de la mateixa forma, pot ser que perdin un temps preci\u00f3s. A cara i creu. O be apostar de deb\u00f2 pel m\u00e0rqueting digital i eCommerce (B2B \/ B2C) o be, arriscar-se a esperar i desapar\u00e8ixer, quedant-se en una zona de confort amb data de caducitat . .<\/p>\n\n\n\n

Un videoponent expert en economia afirmava en un seminari online fa pocs dies, arran de la crisi actual, que l’economia mundial \u00e9s com un elefant. Dif\u00edcil d’aturar, per\u00f2 dif\u00edcil d’arrencar. La veritat \u00e9s que totes les empreses depenen les unes de les altres. Sembla que no poden avan\u00e7ar sense sortir-se d’una fila \u00edndia que els det\u00e9 el pas. Per\u00f2 cal sortir de la fila i arriscar-se. Si Internet s’accelera i l’economia s’alenteix, ja sabem on han de posar el focus les empreses.<\/p>\n\n\n\n

10 raons de pes per a apostar pel m\u00e0rqueting digital i la venda online<\/h2>\n\n\n\n

Existeixen moltes raons per les quals tota compa\u00f1ia ha d’impulsar un pensament lateral, integrar el m\u00e0rqueting digital i l’eCommerce en tota la seva plenitud per a sobreviure i cr\u00e9ixer en la nova realitat econ\u00f2mica:<\/p>\n\n\n\n

1.- Les empreses l\u00edders integraran tots els processos mitjan\u00e7ant Internet<\/strong> (Administraci\u00f3, recursos humans, comercial, tecnologia) i nom\u00e9s voldran treballar amb altres empreses qui estiguin a la seva altura i tinguin Internet com un aliat, no com un problema.<\/p>\n\n\n\n

2.- Internet \u00e9s un canal comercial<\/strong>, de productes i de serveis. Entre professionals i entre empreses. Cap sector de l’economia estar\u00e0 fora d’aquesta realitat. Totes poden utilitzar Internet com un canal comercial i cal pensar que la compet\u00e8ncia potser ja ho est\u00e0 fent.<\/p>\n\n\n\n

3.- Internet \u00e9s un canal de comunicaci\u00f3 i col\u00b7laboraci\u00f3<\/strong> dins de les pr\u00f2pies organitzacions, entre els seus membres. La xarxa \u00e9s calidosc\u00f2pica i instant\u00e0nia i permet adaptar-la als interessos de cada empresa.<\/p>\n\n\n\n

4.- Tamb\u00e9 Internet \u00e9s un canal d’expressi\u00f3 de les necessitats<\/strong> dels clients i es fa ress\u00f2 de la realitat del mercat. Les empreses han d’estar atentes perqu\u00e8 fora d’Internet estaran sordes i mudes.<\/p>\n\n\n\n

5.- Els pressupostos<\/strong> del departament de m\u00e0rqueting i comercial s\u00f3n m\u00e9s adaptables a Internet, ja que els costos de l’activitat tradicional s\u00f3n superiors. Fires, esdeveniments o viatges de negocis s\u00f3n exemples clars. La competitivitat comen\u00e7a amb l’estalvi.<\/p>\n\n\n\n

6.- Les compet\u00e8ncies digitals<\/strong> de l’equip hum\u00e0 nom\u00e9s es desenvolupen si s’introdueixen en les empreses. Nom\u00e9s es poden aconseguir afrontant-ho en el dia a dia, no tenint-lo com un projecte de futur que mai arriba.<\/p>\n\n\n\n

7.- Si s’ent\u00e9n Internet a fons es poden crear nous mercats, nous negocis<\/strong>. Si s’ent\u00e9n superficialment, Internet nom\u00e9s serveix per a tenir una web m\u00e9s bonica.<\/p>\n\n\n\n

8.- Internet ho fa tot m\u00e9s r\u00e0pid, m\u00e9s \u00e0gil<\/strong>. Pot transformar la realitat de les empreses com mai ha succe\u00eft abans, per\u00f2 el m\u00e0rqueting digital i l’eCommerce tamb\u00e9 necessita un temps de maduraci\u00f3 i no pot esperar. No es fa d’un dia per a un altre.<\/p>\n\n\n\n

9.- Internet \u00e9s un entorn que promou el naixement de productes i serveis di\u00e0riament perqu\u00e8 pot adaptar-se a la imaginaci\u00f3 de cada marca i el mercat \u00e9s interminable. Estem en l’era de l’oh,sorpresa<\/strong>! i tu no pots ser menys que la compet\u00e8ncia.<\/p>\n\n\n\n

10.- El m\u00e0rqueting digital i l’eCommerce ja no son cosa del futur, \u00e9s per ahir<\/strong>. Les empreses que no pensin aix\u00ed ocupar\u00e1n un espai preferent al podi dels records m\u00e9s llunyants. L’ag\u00e8ncies digitals<\/a> tenen molt a dir i els anunciants, molt a escoltar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura: 7\u2032. Si hi ha alguna cosa que ha sortit guanyadora d’aquesta situaci\u00f3 d’incertesa econ\u00f2mica, aix\u00f2 se’n diu Internet. Els seus bra\u00e7os armats en l’empresa s\u00f3n el m\u00e0rqueting digital i l’eCommerce, unes activitats que estan creixent amb molta m\u00e9s acceleraci\u00f3 de la prevista en tan sols fa un parell de mesos. <\/p>\n","protected":false},"author":4,"featured_media":4596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,121,116,23],"tags":[147,149],"class_list":["post-5218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-comerc-electronic","category-estrategia-digital-i-gestio-online","category-estrategia-digital-y-gestion-online","tag-ecommerce-empresas","tag-marqueting-digital"],"acf":[],"yoast_head":"\nM\u00e0rqueting digital i eCommerce durant el Gran Confinament<\/title>\n<meta name=\"description\" content=\"10 raons per a integrar el m\u00e0rqueting digital i eCommerce en tota la seva plenitud per a 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