{"id":5202,"date":"2020-09-02T13:49:29","date_gmt":"2020-09-02T13:49:29","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=9205"},"modified":"2020-09-02T15:23:13","modified_gmt":"2020-09-02T15:23:13","slug":"campanya-inbound-escofet","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/campanya-inbound-escofet\/","title":{"rendered":"Campanya inbound per a Escofet, l\u00edder en elements urbans i formig\u00f3 arquitect\u00f2nic"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Escofet comparteix coneixement amb arquitectes i dissenyadors urbanistes de tot el m\u00f3n<\/h2>\n\n\n\n<p><strong>Lectura: 3\u2019. Campanya de captaci\u00f3 de leads per a Escofet<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.escofet.com\/\">Escofet<\/a>, marca l\u00edder en el disseny i industrialitzaci\u00f3 d&#8217;elements urbans i formig\u00f3 arquitect\u00f2nic, \u00e9s un referent entre arquitectes, dissenyadors i paisatgistes des de fa m\u00e9s de 130 anys. La clau del seu \u00e8xit ha estat la seva adaptaci\u00f3 a les tend\u00e8ncies de cada moment. D&#8217;acord&nbsp; a aquest esperit innovador, avui tamb\u00e9 enfoca els seus esfor\u00e7os a desenvolupar la seva pr\u00f2pia pol\u00edtica digital per a mantenir el desitjat contacte amb els seus clients i seguidors per mitj\u00e0 dels recursos que ofereix avui Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compartir coneixement \u00e9s fidelitzar\ni captar nous clients<\/h2>\n\n\n\n<p>Escofet est\u00e0 participant activament en l&#8217;evoluci\u00f3 dels espais urbans de moltes ciutats del m\u00f3n, entre molt\u00edssimes altres, Barcelona. La seva aportaci\u00f3 urban\u00edstica es concreta en el disseny de mobiliari urb\u00e0 d&#8217;alta qualitat, seguint els est\u00e0ndards exigits pels projectistes i les constructores. Aquest factor ha reportat un nivell de coneixement clau per a la millora dels entorns urbans, on el ciutad\u00e0 \u00e9s el centre d&#8217;atenci\u00f3 prioritari. <\/p>\n\n\n\n<p>Per aix\u00f2, sota una campanya inbound m\u00e0rqueting, Escofet ha creat un nou document <em>whitepaper<\/em> titulat \u201cEl fenomen de les superilles\u201d on exposa detalladament els detalls de la transformaci\u00f3 de la ciutat comtal que pret\u00e9n millorar la qualitat de vida urbana dels seus ciutadans. Una informaci\u00f3 de m\u00e0xim inter\u00e8s per a professionals de l&#8217;arquitectura urbana. Pots <a href=\"https:\/\/whitepaper.escofet.com\/case-study-01-supermanzanas\">descarregar-ho aqu\u00ed <\/a>si t&#8217;interessa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advertis ha llan\u00e7at la nova campanya d&#8217;Escofet: \u201cEl fenomen\nde les Superilless\u201d<\/h2>\n\n\n\n<p>Amb la implantaci\u00f3\nde les superilles a Barcelona afronta el repte d&#8217;omplir de vida els carrers,\nfent que la ciutat sigui m\u00e9s habitable i saludable. El que es pret\u00e9n finalment\n\u00e9s la humanitzaci\u00f3 de l&#8217;espai urb\u00e0. El programa \u201c<em>Omplim de vida els carrers.\nLa implantaci\u00f3 del model superilles a Barcelona\u201d <\/em>\u00e9s un projecte de ciutat\ndirigit a la millora de la vida de les persones a partir de la definici\u00f3 d&#8217;una\nnova unitat que fa possible noves funcionalitats en l&#8217;espai p\u00fablic.<\/p>\n\n\n\n<p>La Superilla \u00e9s una\nc\u00e8l\u00b7lula d&#8217;organitzaci\u00f3 urbana d&#8217;uns 400 per 400 metres que, amb la seva\nimplantaci\u00f3, aporta solucions a les principals disfuncions lligades a la\nmobilitat, al mateix temps que millora la disponibilitat i qualitat de l&#8217;espai\np\u00fablic per al vianant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campanya inbound per a arribar a tots els racons del m\u00f3n<\/h2>\n\n\n\n<p>Advertis est\u00e0 desenvolupant una <a href=\"\/?page_id=8514\">campanya inbound de difusi\u00f3<\/a> a trav\u00e9s de mitjans digitals que pret\u00e9n aconseguir nous mercats i connectar amb noves generacions de professionals que exigeixen un alt nivell de qualitat en els seus projectes. Pa\u00efsos amb alta tradici\u00f3 urban\u00edstica, com s\u00f3n els n\u00f2rdics o els anglosaxons, tamb\u00e9 s\u00f3n centre d&#8217;atenci\u00f3 de la campanya que es vehicula a trav\u00e9s d&#8217;anuncis en cercadors, llocs web especialitzats i xarxes socials, amb els quals aconseguir el contacte directe del seu p\u00fablic. Per a aix\u00f2, s&#8217;ha creat una <em>landing page<\/em> de desc\u00e0rrega del document i una completa planificaci\u00f3 d&#8217;anuncis segmentats, aix\u00ed com una activitat d&#8217;email m\u00e0rqueting adre\u00e7ada a la seva base de dades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lectura: 3&#8242;. Escofet, marca l\u00edder en el disseny i industrialitzaci\u00f3 d&#8217;elements urbans i formig\u00f3 arquitect\u00f2nic, \u00e9s un referent entre arquitectes, dissenyadors i paisatgistes des de fa m\u00e9s de 130 anys. Advertis est\u00e1 desenvolupant una campanya inbound marqueting adre\u00e7ada a diferents pa\u00efsos.<\/p>\n","protected":false},"author":4,"featured_media":4561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,158,144],"tags":[146,145],"class_list":["post-5202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-digital","category-campanyes-i-treballs","category-email-marketing","tag-campanya-digital","tag-inbound"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanya inbound per a Escofet, l\u00edder en elements urbans i formig\u00f3<\/title>\n<meta name=\"description\" content=\"Campanya inbound m\u00e0rqueting d&#039;Advertis per a Escofet, marca l\u00edder en el disseny i industrialitzaci\u00f3 d&#039;elements urbans i 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