{"id":5201,"date":"2020-09-22T18:36:00","date_gmt":"2020-09-22T18:36:00","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=9287"},"modified":"2020-09-22T09:07:34","modified_gmt":"2020-09-22T09:07:34","slug":"estrategies-de-marqueting-digital","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/estrategies-de-marqueting-digital\/","title":{"rendered":"5 estrat\u00e8gies de m\u00e0rqueting digital que s’adapten a la teva marca"},"content":{"rendered":"\n

Lectura: 5′.<\/strong> El m\u00e0rqueting digital \u00e9s una part essencial per a donar a con\u00e8ixer una marca. Paradoxalment, podem trobar estrat\u00e8gies de m\u00e0rqueting digital que no s’adapten correctament al que volem transmetre. Establir la l\u00ednia de m\u00e0rqueting que identifiqui marca amb el client pot ser un treball prou dif\u00edcil. Actualment, amb el predomini dels mitjans digitals, aconseguir aquest objectiu pot ser m\u00e9s f\u00e0cil.<\/p>\n\n\n\n

Existeixen diverses maneres de tenir \u00e8xit en el m\u00e0rqueting digital. Les bones ag\u00e8ncies de m\u00e0rqueting digital<\/a> fan servir alguns trucs que s’adapten a qualsevol marca i que es basa sobretot en el comportament dels usuaris en els mitjans digitals. Si segueixes aquestes estrat\u00e8gies podr\u00e0s comprovar el gran \u00e8xit que pots aconseguir. Recorda sempre que haur\u00e0s de realitzar les adaptacions necess\u00e0ries per al teu producte. Comencem:<\/p>\n\n\n\n

1.- Creaci\u00f3 de contingut de qualitat. <\/h2>\n\n\n\n

Una de les claus perqu\u00e8 la teva marca creixi \u00e9s l’inbound m\u00e0rqueting. Es pot entendre com una manera subtil d’atreure clients . En els mitjans digitals<\/a>, la majoria dels usuaris cerquen continguts. Si creem contingut atractiu que sigui sol\u00b7licitat i que puguem enlla\u00e7ar amb el producte, aconseguirem l’\u00e8xit. La q\u00fcesti\u00f3 \u00e9s saber quin \u00e9s el contingut de qualitat que busquen els internautes.<\/p>\n\n\n\n

Per\u00f2 s’ha d’estar atent, perqu\u00e8 aix\u00f2 pot canviar. A l’actualitat, hi ha una especial tend\u00e8ncia a consumir material en format de v\u00eddeo i s’aprecia una tend\u00e8ncia creixent. Si els teus recursos ho permenten, aix\u00f2 pot definir la teva estrat\u00e8gia en el m\u00e0rqueting digital de la teva marca. La teva marca ha de presentar recursos de video si en el teu sector els clients ho demanen. Mira que fa la competencia.
<\/p>\n\n\n\n

2.- Activitat en xarxes socials. <\/h2>\n\n\n\n

Ens hem de preguntar: On ha d’apar\u00e8ixer el nostre contingut? La resposta probablement ser\u00e0 dins les xarxes socials, perqu\u00e8 \u00e9s all\u00e0 on els usuaris del m\u00f3n digital et buscaran. \u00c9s un canal perfecte perqu\u00e8 la nostra publicitat pot apar\u00e8ixer de manera molt segmentada, es a dir, enfocant-nos en el p\u00fablic objectiu.<\/p>\n\n\n\n

I \u00e9s que cada xarxa social t\u00e9 uns usuaris bastants determinats i espec\u00edfics. Tik Tok <\/a>compta amb molt de p\u00fablic juvenil. Instagram <\/a>\u00e9s una xarxa amb un lideratge indiscutible basat en la imatge, en la qual regnen els influencers, Facebook t\u00e9 un p\u00fablic m\u00e9s variat, m\u00e9s enfocat en els continguts escrits, per\u00f2 cada vegada m\u00e9s adult. Cada xarxa te el seu tarann\u00e0 i cal enfocar-ho be. El m\u00e0rqueting digital te l’avantatge que pot fer interactuar als teus p\u00fablics i que parlin de tu. Tu has de ser el centre de la conversa, no necessariament has de ser conversador.<\/p>\n\n\n\n

3. El m\u00f2bil ja \u00e9s prioritari<\/h2>\n\n\n\n

Els teus mitjans digitals han d’estar optimitzats. I no ens referim al fet que tinguis un correcte manteniment del teu web (que \u00e9s necessari). Assegura’t que es vegi correctament en tots els dispositius. Tingues present que els m\u00f2bils s\u00f3n els dispositius m\u00e9s usats per a navegar per internet (pel damunt de l’ordinador) i si la nostra web no es visualitza correctament o no \u00e9s funcional, hem de resoldre-ho preferentment.<\/p>\n\n\n\n

D’altra banda, intenta innovar en aquest aspecte. Els assistents de veu intel\u00b7ligents<\/a><\/strong> ja son tend\u00e8ncia en quant a l’experi\u00e8ncia dels clients en el mitj\u00e0 digital. En el m\u00e0rqueting digital \u00e9s f\u00e0cil quedar-se en un mitj\u00e0 obsolet. Les prefer\u00e8ncies i els usos canvien molt rapidament. Si les teves estrat\u00e8gies de m\u00e0rqueting digital s’adapten amb velocitat a les noves tend\u00e8ncies, la teva marca es veur\u00e0 molt beneficiada.<\/p>\n\n\n\n

4.- El teu client \u00e9s el millor missatger de la teva marca. <\/h2>\n\n\n\n

Encara que els mitjans digitals son cada cop m\u00e9s rellevants en qualsevol estrat\u00e8gia de difusi\u00f3, tamb\u00e9 \u00e9s cert que hi ha una tendencia a la humanitzaci\u00f3 dels contactes comercials. Els usuaris busquen sentir-se identificat amb algun aspecte i creuran m\u00e9s en la teva marca si existeixen bones refer\u00e8ncies sobre ella d’altres usuaris (tots mirem la secci\u00f3 de comentaris dels productes que comprarem).<\/p>\n\n\n\n

Aquesta estrat\u00e8gia de m\u00e0rqueting digital requereix molta feina i seguiment. Realitzar una tasca d’atenci\u00f3 al client efectiva per a aconseguir comentaris positius pot ser essencial. Establir una comunicaci\u00f3 adequada \u00e9s una de les millors eines i la resposta r\u00e0pida davant qualsevol incident sol causar molt bona impressi\u00f3<\/p>\n\n\n\n

5.- Lluita pel posicionament als cercadors. <\/h2>\n\n\n\n

Ho hem deixat pel final perqu\u00e8 segurament ja est\u00e0s una mica fart d’escoltar-ho. No obstant aix\u00f2, cal dir que el posicionament als cercadors continua sent clau a qualsevol estrat\u00e8gia de m\u00e0rqueting digital. Existeix molta oferta a internet i \u00e9s fonamental aconseguir m\u00e9s visibilitat apareixent a les posicions preferents dels motors de cerca. Per aix\u00f2, sempre pensa en les teves paraules clau i com s’incluen en els teus continguts.<\/p>\n\n\n\n

En el contingut escrit assegura’t que apareguin les paraules clau de manera natural (evita que sembli un telegrama) Aconsegueix l’experi\u00e8ncia de l’usuari sigui perfecta en el teu web (sobretot si tens botiga online). Ofereix els est\u00e0ndards de seguretat que Google i altres cercadors posicionen millor.<\/p>\n\n\n\n

Les estrat\u00e8gies de m\u00e0rqueting digital amaguem encara molts m\u00e9s conceptes. Existeixen tantes estrat\u00e8gies com marques, per\u00f2 totes acostumen a incidir en aquests punts. Recorda que l’objectiu m\u00e0xim \u00e9s aconseguir un major flux d’usuaris cap al nostre contingut i aix\u00ed poder captar m\u00e9s clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura: 5′. El m\u00e0rqueting digital \u00e9s una part essencial per a donar a con\u00e8ixer una marca. Paradoxalment, podem trobar estrat\u00e8gies de m\u00e0rqueting digital que no s’adapten correctament al que volem transmetre. Establir la l\u00ednia de m\u00e0rqueting que identifiqui marca amb el client pot ser un treball prou dif\u00edcil. Actualment, amb el predomini dels mitjans digitals, aconseguir aquest objectiu pot ser m\u00e9s f\u00e0cil.<\/p>\n","protected":false},"author":4,"featured_media":4539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,23],"tags":[],"class_list":["post-5201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital-i-gestio-online","category-estrategia-digital-y-gestion-online"],"acf":[],"yoast_head":"\nEstrat\u00e8gies de m\u00e0rqueting digital | ADVERTIS, agencia digital BCN<\/title>\n<meta name=\"description\" content=\"Les estrat\u00e8gies de m\u00e0rqueting digital son una part essencial per a donar a con\u00e8ixer una marca. 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