{"id":5194,"date":"2020-09-15T11:08:00","date_gmt":"2020-09-15T11:08:00","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=9320"},"modified":"2020-09-29T11:53:14","modified_gmt":"2020-09-29T11:53:14","slug":"marqueting-idees","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/marqueting-idees\/","title":{"rendered":"Qu\u00e8 \u00e9s el m\u00e0rqueting d’idees? 5 eines digitals pr\u00e0ctiques"},"content":{"rendered":"\n


Lectura: 5\u2019. Internet \u00e9s un pou sense fons d’on neix constantment el m\u00e0rqueting d’idees. En la xarxa poden sorgir infinitat d’idees de m\u00e0rqueting digital. Per aix\u00f2, totes les empreses busquen idees. Idees de productes o serveis, idees de campanyes, idees d’accions promocionals\u2026 Idees originals, en definitiva. Tots necessiten idees amb les quals poder fer-se ress\u00f2 en un dur mercat on molts creuen que tot s’ha inventat.<\/p>\n\n\n\n

La veritat \u00e9s que, amb l’aparici\u00f3 d’Internet, tots hem canviat l’h\u00e0bit d’esmolar el llapis per l’h\u00e0bit d’entrar a Google amb el nostre m\u00f2bil i buscar qualsevol cosa, a qualsevol lloc i en qualsevol situaci\u00f3. Per\u00f2 la instantane\u00eftat del moment i la facilitat d’\u00fas del tel\u00e8fon intel\u00b7ligent fa perdre de vista moltes vegades que, per a treure idees, no tan sols cal tenir la voluntat, sin\u00f3 cal tenir tamb\u00e9 un m\u00e8tode.<\/p>\n\n\n\n

Qu\u00e8 \u00e9s la idea?<\/h2>\n\n\n\n

Una idea \u00e9s un concepte abstracte al qual cadascun de nosaltres li pot donar una forma o significat diferent. Perqu\u00e8 sigui comprensible per als altres ha de tenir un sentit i un ganxo que no sempre s’aconsegueix. D’aqu\u00ed, pot resultar una bona idea o una mala idea. Tot ho marca el resultat. Per aix\u00f2, necessitem aferrar-nos a qualsevol informaci\u00f3 externa que avali els nostres pensaments i per aix\u00f2, Internet, \u00e9s una pe\u00e7a clau. Si antigament consult\u00e0vem als nostres amics, companys, caps o afins per a contrastar idees, ara tenim m\u00faltiples recursos en la xarxa que ens poden facilitar aquest dur i incert treball.<\/p>\n\n\n\n

Eines per a generar idees<\/h2>\n\n\n\n

Internet ofereix molts tipus d’eines digitals<\/a> per a extreure idees: Eines de continguts, de tend\u00e8ncies, de converses socials, moltes d’elles basades en la intel\u00b7lig\u00e8ncia artificial i el big data. Per aix\u00f2, com podem inspirar-nos per a extreure idees de m\u00e0rqueting digital? En aquest post, presentem una selecci\u00f3 d’eines nascudes per a l’obtenci\u00f3 d’idees, la creaci\u00f3 de continguts i la detecci\u00f3 de tend\u00e8ncies. Amb elles podr\u00e0s desenvolupar el teu propi m\u00e0rqueting d’idees.<\/p>\n\n\n\n

Idees vinculades a termes de cerca: Answer The Public<\/h2>\n\n\n\n

Tothom cerca i la gent busca respostes. Google, en el seu afany de facilitar l’\u00fas del seu cercador, ofereix milers d’idees i aquestes idees s\u00f3n recollides per Answer The Public<\/a>, un lloc web din\u00e0mic que ofereix a l’usuari milers d’idees vinculades a un terme de cerca. Aquestes idees poden ser la base dels nostres nous continguts, que interessin als nostres p\u00fablics, deixant de costat intu\u00efcions o prejudicis infructuosos.<\/p>\n\n\n\n

\"Also<\/figure><\/div>\n\n\n\n

Idees m\u00e9s espec\u00edfiques tretes dels cercadors: Also Asked<\/h2>\n\n\n\n

Una altra eina d’idees de m\u00e0rqueting digital, a partir del treball dels cercadors, \u00e9s Also Asked<\/a>. En aquest cas, aquest portal utilitza dades de \u201cLa gent tamb\u00e9 ha preguntat\u201d obtenint-se una llarga cua de termes, molt \u00fatil per a la redacci\u00f3 de continguts i SEO.<\/p>\n\n\n\n

Si vols altres idees, pregunta coses en la xarxa: Quora<\/h2>\n\n\n\n

Quora<\/a> \u00e9s una xarxa social on els usuaris poden fer preguntes i reben respostes de la resta de la comunitat. Aquesta xarxa social permet obtenir molts feed-backs d’altres usuaris, que poden ser individus amb un alt nivell de coneixement o d’influ\u00e8ncia en la xarxa, per la qual cosa podem extreure moltes idees pr\u00e0ctiques en un tema que ens pugui interessar espec\u00edficament.<\/p>\n\n\n\n

Continguts i idees d’uns altres que marquen tend\u00e8ncia: Buzzsumo<\/h2>\n\n\n\n

Aquest cercador permet al navegant submergir-se en les xarxes per a trobar continguts en format de text, gr\u00e0fic o audiovisuals. A Buzzsumo<\/a> tamb\u00e9 es poden identificar tend\u00e8ncies, temes o termes clau. En realitat, els m\u00e9s destacat \u00e9s que permet descobrir els continguts amb m\u00e9s difusi\u00f3, generar informes de cada tema, rastrejar marques i la compet\u00e8ncia.<\/p>\n\n\n\n

Com posar les idees en paper i enamorar als teus clients: Visually<\/h2>\n\n\n\n

Visually<\/a> \u00e9s una plataforma enfocada en el disseny d’infografies i la visualitzaci\u00f3 de dades. Aqu\u00ed poden trobar-se idees per a gr\u00e0fics, v\u00eddeos o qualsevol altre tipus de format visual per a crear taules, documents i infografies pr\u00f2pies.<\/p>\n\n\n\n

\"Visually\"<\/figure><\/div>\n\n\n\n

Quins s\u00f3n els passos per a generar idees?<\/h2>\n\n\n\n

L’\u00e8xit del m\u00e0rqueting d’idees se sost\u00e9 en un \u00fas intel\u00b7ligent de les eines digitals i la seva combinaci\u00f3. Per a aix\u00f2, els passos que s’han de seguir son:<\/p>\n\n\n\n

Enfocar-se i realitzar una clara segmentaci\u00f3 del p\u00fablic a qui desitgem persuadir
Detectar les necessitats i els problemes del nostre p\u00fablic que desitgem resoldre
Llistar propostes de valor pr\u00f2pies i que puguem garbellar mitjan\u00e7ant una pluja d’idees, utilitzant eines de card shorting, per exemple i categoritzar conceptes.
Comptabilitzar el nombre de beneficis que pot generar la short-list de les idees
Contrastar les idees triades i testar-les amb un grup de clients seleccionats.
<\/p>\n\n\n\n

Quina \u00e9s la difer\u00e8ncia entre pensament i idea? No et quedis en teories!<\/h2>\n\n\n\n

Les empreses i els equips directius, en les seves activitats di\u00e0ries de responsabilitat empresarial, transmeten els seus pensaments a les seves organitzacions, per\u00f2 poden estar mancats en la generaci\u00f3 de m\u00e0rqueting d’idees. Pensar sense idear \u00e9s, simplement, divagar. Per aix\u00f2, \u00e9s imprescindible utilitzar eines digitals que ajudin a tancar el cercle, entre el que significa una inquietud de millora cont\u00ednua i una realitat reeixida.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura: 5\u2019. Internet \u00e9s un pou sense fons d’on neix constantment el m\u00e0rqueting d’idees. En la xarxa poden sorgir infinitat d’idees de m\u00e0rqueting digital. Per aix\u00f2, totes les empreses busquen idees. Idees de productes o serveis, idees de campanyes, idees d’accions promocionals\u2026 Idees originals, en definitiva. Tots necessiten idees amb les quals poder fer-se sempre buit en un dur mercat on molts creuen que tot s’ha inventat.<\/p>\n","protected":false},"author":4,"featured_media":4546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,23],"tags":[134,143],"class_list":["post-5194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital-i-gestio-online","category-estrategia-digital-y-gestion-online","tag-eines-digitals","tag-idees"],"acf":[],"yoast_head":"\n\u00bfQue \u00e9s el m\u00e0rqueting d'idees? Descobreix 5 eines pr\u00e0ctiques<\/title>\n<meta name=\"description\" content=\"\u00bfQue \u00e9s el marqueting d'idees? Internet \u00e9s un pou sense fons d'on neix constantment el m\u00e0rqueting d'idees. 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