{"id":5176,"date":"2021-11-29T15:54:05","date_gmt":"2021-11-29T15:54:05","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=12509"},"modified":"2024-09-30T14:05:24","modified_gmt":"2024-09-30T14:05:24","slug":"etiquetes-nfc","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/","title":{"rendered":"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR"},"content":{"rendered":"\n

Campanya SegurCaixa Adeslas: Com impactar en el punt de venda<\/h2>\n\n\n\n

L’\u00fas creixent dels dispositius m\u00f2bils est\u00e0 obrint les portes a estrat\u00e8gies comercials molt variades. Algunes d’elles estan centrades a la recollida de dades i altres, a la venda de productes, per\u00f2 sempre estan enfocades al creixement comercial de les empreses. I aqu\u00ed, les etiquetes NFC tenen molt a dir.<\/p>\n\n\n\n


Un excel\u00b7lent exemple d’estrat\u00e8gia de m\u00e0rqueting m\u00f2bil \u00e9s l’\u00fas de la tecnologia NFC (<\/em>Near Field Communication) utilitzada en la campanya “Et volem con\u00e8ixer millor” de Segurcaixa <\/a>Adeslas. Aquesta companyia, l\u00edder en assegurances de salut, ha apostat per l’\u00fas de targetes o etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica de la nostra ag\u00e8ncia. L’objectiu \u00e9s aprofundir en el coneixement del perfil dels seus clients i aix\u00ed poder oferir productes m\u00e9s ajustats a les seves necessitats.<\/p>\n\n\n\n

\"tarjeta<\/figure><\/div>\n\n\n\n

Qu\u00e8 s\u00f3n les etiquetes *NFC? Una cosa m\u00e9s habitual del que sembla<\/h2>\n\n\n\n

Parlem d’una funcionalitat que actualment \u00e9s present en gaireb\u00e9 tots els dispositius m\u00f2bils. parlem de la tecnologia contactless<\/em>. Una funcionalitat que permet connectar el m\u00f2bil sense contacte f\u00edsic, per exemple, a una terminal TPV per a realitzar un pagament en qualsevol comer\u00e7 del carrer. Mitjan\u00e7ant un senyal de radiofreq\u00fc\u00e8ncia, el m\u00f2bil es connecta a una dist\u00e0ncia segura i podem fer un pagament instantani, per exemple.<\/p>\n\n\n\n


Per\u00f2 la tecnologia NFC<\/a> no tan sols es fa servir per a realitzar pagaments m\u00f2bils a les botigues. Tamb\u00e9 es fabrica i comercialitza sota el format d’etiquetes NFC de pl\u00e0stic fabricades en diferents capes de microcircuits. De fet, aquestes targetes estan disponibles en el mercat des de fa molts anys. Es poden comprar a Amazon, sense anar m\u00e9s lluny. Aquest format es pot utilitzar per a moltes coses, per a connectar-nos amb qualsevol aparell dom\u00e8stic o fins i tot com a targeta de visita. Aix\u00ed es poden transmetre dades personals o connectar-nos a una p\u00e0gina d’Internet. \u00c9s aqu\u00ed on l’\u00fas d’una etiqueta NFC en el punt de venda pot ser un excel\u00b7lent aliat per a aconseguir resultats comercials.
<\/p>\n\n\n\n

Per\u00f2 el punt diferencial d’aquesta campanya no \u00e9s nom\u00e9s l’\u00fas de l’NFC sin\u00f3 la participaci\u00f3 d’una aplicaci\u00f3 web que fa possible noves estrat\u00e8gies en l\u00ednia.<\/p>\n\n\n\n

\"Campa\u00f1a<\/figure><\/div>\n\n\n\n

Aplicaci\u00f3 web per a la gesti\u00f3 d’enlla\u00e7os instantanis a Internet<\/h2>\n\n\n\n

Segurcaixa Adeslas ha iniciat en els seus punts d’atenci\u00f3 al client, una campanya d’aproximaci\u00f3 al client on ofereix la possibilitat de connectar el dispositiu m\u00f2bil a una landing page que inclou una explicaci\u00f3 de l’acci\u00f3 i un formulari per a inserir dades. Per a aquesta acci\u00f3 s’han utilitzat etiquetes NFC des de la plataforma TAAP<\/a>, un robust servei en l\u00ednia que utilitza una aplicaci\u00f3 web per a gestionar la comunicaci\u00f3 entre la marca de l’usuari i el m\u00f2bil, de manera f\u00e0cil i instant\u00e0nia.
<\/p>\n\n\n\n

En aquest cas, quan un client de Segurcaixa Adeslas apropa el seu dispositiu m\u00f2bil a l’etiqueta TAAP, adherida en un suport publicitari vertical o de sobretaula, s’obre un enlla\u00e7 en el navegador del m\u00f2bil on pot introduir dades. Aquesta informaci\u00f3 \u00e9s analitzada pel departament comercial i aix\u00ed pot resoldre les necessitats del client amb una oferta personalitzada.
<\/p>\n\n\n\n

Combinant NFC i codis QR al mateix temps<\/h2>\n\n\n\n

Les etiquetes utilitzades per a aquesta campanya combinen l’\u00fas de la tecnologia sense contacte i l’\u00fas d’un codi QR. El punt diferencial d’aquesta proposta \u00e9s l’exist\u00e8ncia d’una aplicaci\u00f3 web, \u00e9s a dir, no descargable en el tel\u00e8fon m\u00f2bil, des d’on es pot gestionar qualsevol informaci\u00f3 en l\u00ednia. Aquesta aplicaci\u00f3 web \u00e9s accessible des de qualsevol punt connectat a la xarxa, a trav\u00e9s d’un nom d’usuari i contrasenya. A m\u00e9s, es combina el contactless NFC i el codi QR per a oferir a l’usuari dues maneres diferents de connexi\u00f3 que porten al mateix lloc en Internet.<\/p>\n\n\n\n

An\u00e0lisi de les dades de la campanya, clau per a l’\u00e8xit de la campanya<\/h2>\n\n\n\n

L’\u00fas de l’aplicaci\u00f3 web TAAP permet obtenir dades sobre el comportament de l’usuari, saber des de quines etiquetes NFC s’ha connectat i des de quina oficina ho ha fet. Aquestes dades, combinades amb dades d’altres fonts com Google Analytics, poden proporcionar informaci\u00f3 clau i segmentada sobre els interessos dels clients. A m\u00e9s, es pot con\u00e8ixer el grau de persuasi\u00f3 de la campanya per a determinar l’embut amb m\u00e9s \u00e8xit, ja que cada etiqueta s’identifica individualment i s’instal\u00b7la en diferents indrets i suports.
Per a facilitar l’an\u00e0lisi, es poden crear panells de BI (business intelligence) amb Google Data Studio que permeten controlar les visites generades en l’aplicaci\u00f3 web i segmentar la informaci\u00f3 per oficines d’atenci\u00f3 al client, per \u00e0rees comercials o per molts altres criteris d’agrupaci\u00f3 o comparaci\u00f3.
<\/p>\n\n\n\n

Si desitges implementar aquesta tecnologia en el teu negoci, contacta’ns<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura: 5′. Un excel\u00b7lent exemple d’estrat\u00e8gia de m\u00e0rqueting m\u00f2bil \u00e9s l’\u00fas de la tecnologia NFC (Near Field Communication) utilitzada en la campanya “Et volem con\u00e8ixer millor” de Segurcaixa Adeslas. Aquesta companyia, l\u00edder en assegurances de salut, ha apostat per l’\u00fas de targetes o etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica de la nostra ag\u00e8ncia.<\/p>\n","protected":false},"author":4,"featured_media":4452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,158,31,163],"tags":[134],"class_list":["post-5176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-digital","category-campanyes-i-treballs","category-marketing-movil","category-marqueting-mobil-ca","tag-eines-digitals"],"acf":[],"yoast_head":"\nMarketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR | ADVERTIS ag\u00e8ncia digital<\/title>\n<meta name=\"description\" content=\"Campanya "Et volem con\u00e8ixer millor" de Segurcaixa Adeslas, ha apostat per l'\u00fas d'etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica d'Advertis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR | ADVERTIS ag\u00e8ncia digital\" \/>\n<meta property=\"og:description\" content=\"Campanya "Et volem con\u00e8ixer millor" de Segurcaixa Adeslas, ha apostat per l'\u00fas d'etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica d'Advertis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-29T15:54:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T14:05:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Xavier Folguera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@advertisglobal\" \/>\n<meta name=\"twitter:site\" content=\"@advertisglobal\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/\"},\"author\":{\"name\":\"Xavier Folguera\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\"},\"headline\":\"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR\",\"datePublished\":\"2021-11-29T15:54:05+00:00\",\"dateModified\":\"2024-09-30T14:05:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/\"},\"wordCount\":864,\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp\",\"keywords\":[\"eines digitals\"],\"articleSection\":[\"Campa\u00f1as y Trabajos\",\"Campanyes i Treballs\",\"Marketing M\u00f3vil\",\"M\u00e0rqueting m\u00f2bil\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/\",\"url\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/\",\"name\":\"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR | ADVERTIS ag\u00e8ncia digital\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp\",\"datePublished\":\"2021-11-29T15:54:05+00:00\",\"dateModified\":\"2024-09-30T14:05:24+00:00\",\"description\":\"Campanya \\\"Et volem con\u00e8ixer millor\\\" de Segurcaixa Adeslas, ha apostat per l'\u00fas d'etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica d'Advertis\",\"breadcrumb\":{\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage\",\"url\":\"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp\",\"contentUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/advertis.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/advertis.es\/ca\/#website\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"name\":\"Advertis\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/advertis.es\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/advertis.es\/ca\/#organization\",\"name\":\"Advertis Global SL\",\"alternateName\":\"Advertis\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"contentUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"width\":300,\"height\":44,\"caption\":\"Advertis Global SL\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\",\"https:\/\/x.com\/advertisglobal\",\"https:\/\/www.linkedin.com\/company\/advertis\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\",\"name\":\"Xavier Folguera\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR | ADVERTIS ag\u00e8ncia digital","description":"Campanya \"Et volem con\u00e8ixer millor\" de Segurcaixa Adeslas, ha apostat per l'\u00fas d'etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica d'Advertis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/","og_locale":"ca_ES","og_type":"article","og_title":"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR | ADVERTIS ag\u00e8ncia digital","og_description":"Campanya \"Et volem con\u00e8ixer millor\" de Segurcaixa Adeslas, ha apostat per l'\u00fas d'etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica d'Advertis","og_url":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/","og_site_name":"Advertis","article_publisher":"https:\/\/www.facebook.com\/advertispublicidad?ref=hl","article_published_time":"2021-11-29T15:54:05+00:00","article_modified_time":"2024-09-30T14:05:24+00:00","og_image":[{"width":1440,"height":1920,"url":"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp","type":"image\/webp"}],"author":"Xavier Folguera","twitter_card":"summary_large_image","twitter_creator":"@advertisglobal","twitter_site":"@advertisglobal","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#article","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/"},"author":{"name":"Xavier Folguera","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa"},"headline":"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR","datePublished":"2021-11-29T15:54:05+00:00","dateModified":"2024-09-30T14:05:24+00:00","mainEntityOfPage":{"@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/"},"wordCount":864,"publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"image":{"@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage"},"thumbnailUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp","keywords":["eines digitals"],"articleSection":["Campa\u00f1as y Trabajos","Campanyes i Treballs","Marketing M\u00f3vil","M\u00e0rqueting m\u00f2bil"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/","url":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/","name":"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR | ADVERTIS ag\u00e8ncia digital","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage"},"image":{"@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage"},"thumbnailUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp","datePublished":"2021-11-29T15:54:05+00:00","dateModified":"2024-09-30T14:05:24+00:00","description":"Campanya \"Et volem con\u00e8ixer millor\" de Segurcaixa Adeslas, ha apostat per l'\u00fas d'etiquetes NFC mitjan\u00e7ant la col\u00b7laboraci\u00f3 t\u00e8cnica d'Advertis","breadcrumb":{"@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertis.es\/ca\/etiquetes-nfc\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#primaryimage","url":"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp","contentUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2021\/11\/IMG-0306-scaled.webp","width":1440,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/advertis.es\/ca\/etiquetes-nfc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/advertis.es\/ca\/"},{"@type":"ListItem","position":2,"name":"Marketing m\u00f2vil amb etiquetes NFC i c\u00f3dis QR"}]},{"@type":"WebSite","@id":"https:\/\/advertis.es\/ca\/#website","url":"https:\/\/advertis.es\/ca\/","name":"Advertis","description":"","publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertis.es\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/advertis.es\/ca\/#organization","name":"Advertis Global SL","alternateName":"Advertis","url":"https:\/\/advertis.es\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","contentUrl":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","width":300,"height":44,"caption":"Advertis Global SL"},"image":{"@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advertispublicidad?ref=hl","https:\/\/x.com\/advertisglobal","https:\/\/www.linkedin.com\/company\/advertis"]},{"@type":"Person","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa","name":"Xavier Folguera"}]}},"_links":{"self":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/comments?post=5176"}],"version-history":[{"count":1,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5176\/revisions"}],"predecessor-version":[{"id":5717,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5176\/revisions\/5717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media?parent=5176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/categories?post=5176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/tags?post=5176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}