{"id":5165,"date":"2022-07-01T11:24:00","date_gmt":"2022-07-01T11:24:00","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=14910"},"modified":"2022-07-15T12:45:11","modified_gmt":"2022-07-15T12:45:11","slug":"marqueting-digital-en-una-frase","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/marqueting-digital-en-una-frase\/","title":{"rendered":"Com definir el m\u00e0rqueting digital en una frase"},"content":{"rendered":"\n

Fa pocs dies, fora de l’\u00e0mbit professional, vaig escoltar una expressi\u00f3 en una conversa de grup que em va sorprendre. Va apar\u00e8ixer casualment el terme “m\u00e0rqueting digital” i un dels tertulians va dir “Ah, s\u00ed, all\u00f2 de les xarxes socials i tal, \u00bfno…?” Un comentari propi d’alg\u00fa que no en tenia ni idea. La meva primera impressi\u00f3 va ser d’estupor, per\u00f2 comprenc que no tothom comparteix la meva \u00f2rbita mental i cada persona t\u00e9 el dret a viure en el seu propi univers, sense donar la m\u00e9s m\u00ednima import\u00e0ncia a q\u00fcestions que, per a mi, s\u00f3n fonamentals per entendre el m\u00f3n actual.<\/p>\n\n\n\n

Amb l’\u00e0nim de posar llum a la foscor i ajudar l’individu a entendre r\u00e0pidament que \u00e9s el m\u00e0rqueting digital, vaig intentar sintetitzar-ho en una sola frase “en mode tertuli\u00e0”, per\u00f2 em vaig adonar que era gens senzill. Tampoc era un moment adequat per treure a relluir les meves altes virtuts d’orat\u00f2ria amb un elaborat discurs professional.  Era complicat parlar de m\u00e0rqueting de cercado<\/a>rs, de social ads<\/a> o plataformes d’enviaments massius<\/a> sense risc de quedar com el llest de la classe.<\/p>\n\n\n\n

La simple definici\u00f3 del m\u00e0rqueting tampoc \u00e9s f\u00e0cil<\/strong><\/h2>\n\n\n\n

Tot i que desagradi en el sector de la publicitat, el simple terme “m\u00e0rqueting” sempre ha comportat certa aura d’artifici, amb intencions manipuladores sobre el que \u00e9s real i el que \u00e9s fals. El concepte com\u00fa en les m\u00faltiples definicions existents del m\u00e0rqueting \u00e9s “aconseguir la satisfacci\u00f3 del client”, \u00e9s a dir, que tot si val si el nostre p\u00fablic comprador se sent satisfet. En els quaranta anys d’exist\u00e8ncia del m\u00e0rqueting sense Internet, el m\u00e0rqueting va utilitzar unes eines que nom\u00e9s estaven a l’abast de les empreses, per\u00f2 amb l’aparici\u00f3 d’Internet, avui qualsevol individu pot aplicar totes aquestes t\u00e8cniques per “vendre’s” i aconseguir l’\u00e8xit.<\/p>\n\n\n\n

Qu\u00e8 si no pretenen els influencers<\/em> amb la seva audi\u00e8ncia? Satisfer els seus “clients” o seguidors. Si recorren a les t\u00e8cniques de l’artifici i la imaginaci\u00f3 pr\u00f2pies del m\u00e0rqueting \u00e9s perqu\u00e8 les tenen a l’abast i funcionen. Internet ha multiplicat les formes del m\u00e0rqueting tradicional, ha creat nous canals, ha provocat el naixement de dispositius intel\u00b7ligents i ha elevat a l’en\u00e8sima pot\u00e8ncia les possibilitats comunicatives i persuasives de la publicitat. Unes possibilitats desenvolupades per a les empreses, per\u00f2 tamb\u00e9 utilitzades per individus a nivell personal.<\/p>\n\n\n\n

El m\u00e0rqueting digital \u00e9s satisfer el client mitjan\u00e7ant Internet<\/strong><\/h2>\n\n\n\n

Amb la frase del titular anterior, potser es podria resoldre la papereta de resumir el m\u00e0rqueting digital en una frase dirigida a ne\u00f2fits en la mat\u00e8ria, per\u00f2 em fa la impressi\u00f3 que rebaixa la real magnitud d’aquesta activitat. A ulls de qualsevol, el m\u00e0rqueting ha transcendit el concepte de client i l’ha portat al concepte de l’audi\u00e8ncia. Perqu\u00e8 si b\u00e9 \u00e9s cert que la finalitat sempre \u00e9s vendre, \u00e9s a dir, comerciar productes o serveis i fer negoci, el gran repte del m\u00e0rqueting modern \u00e9s cultivar una audi\u00e8ncia pr\u00f2pia. Estem en una gran lluita per atrapar nous clients, assolir nous seguidors en xarxes i projectar el nostre millor perfil personal, ja sigui a trav\u00e9s de Tinder, de Linkedin<\/a> o TikTok.<\/p>\n\n\n\n

En definitiva, quan en una trobada informal i no professional em torni a trobar en la situaci\u00f3 de definir el m\u00e0rqueting digital, crec que ho resumir\u00e9 amb un “\u00e9s tot all\u00f2 que pots veure per mitj\u00e0 del m\u00f2bil i que tu tamb\u00e9 pots fer<\/em>“. I em quedar\u00e9 tan ample. <\/p>\n","protected":false},"excerpt":{"rendered":"

Fa pocs dies, fora de l’\u00e0mbit professional, vaig escoltar una expressi\u00f3 en una conversa de grup que em va sorprendre. Va apar\u00e8ixer casualment el terme “m\u00e0rqueting digital” i un dels tertulians va dir “Ah, s\u00ed, all\u00f2 de les xarxes socials i tal, \u00bfno…?” Un comentari propi d’alg\u00fa que no en tenia ni idea. La meva primera impressi\u00f3 va ser d’estupor…<\/p>\n","protected":false},"author":4,"featured_media":4331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,23],"tags":[],"class_list":["post-5165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital-i-gestio-online","category-estrategia-digital-y-gestion-online"],"acf":[],"yoast_head":"\nDefinir el marqueting digital en una frase | ADVERTIS Agencia Digital<\/title>\n<meta name=\"description\" content=\"Com es pot definir el m\u00e0rqueting digital en una frase informal? Es dif\u00edcil, perqu\u00e9 el m\u00e0rqueting tradicional a evolucionat. 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