{"id":5164,"date":"2022-07-15T14:51:58","date_gmt":"2022-07-15T14:51:58","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=14974"},"modified":"2022-07-19T08:32:52","modified_gmt":"2022-07-19T08:32:52","slug":"campanya-publicitaria-amb-influencers-per-a-tollens","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/campanya-publicitaria-amb-influencers-per-a-tollens\/","title":{"rendered":"Acci\u00f3 amb influencers per a Tollens"},"content":{"rendered":"\n

Les marques de gran consum, sigui quin sigui el seu segment del mercat, tenen a les xarxes socials i els influencers, uns aliats imprescindibles en les seves estrat\u00e8gies de comunicaci\u00f3. Amb el pas dels anys, el naixement i la consolidaci\u00f3 de certes xarxes socials, ha transformat el panorama publicitari fins a tal punt, que qualsevol marca pot construir el seu propi grup d’ ambaixadors, amb els quals mostrar-se i conv\u00e8ncer els seus clients.<\/p>\n\n\n\n

Aquest \u00e9s el cas exit\u00f3s de la marca de pintures Tollens, que ha impulsat amb la col\u00b7laboraci\u00f3 d’Advertis, una campanya de difusi\u00f3 de la seva gamma d’alta qualitat Paint & Go, una pintura monocapa amb altes prestacions en la decoraci\u00f3 d’interiors.<\/p>\n\n\n\n

\"estelamaca-tollens\"<\/a><\/figure>\n\n\n\n

Estrat\u00e8gia multi-influencer amb estils diferents<\/h2>\n\n\n\n

Tot i que la gamma difosa a la xarxa \u00e9s la mateixa, l’ estrat\u00e8gia seguida en aquesta ocasi\u00f3 va ser comptar amb la participaci\u00f3 de diferents perfils d’ influencers, els quals havien d’ aplicar els seus propis criteris de creaci\u00f3 i difusi\u00f3 dels continguts. Tots ells van ser escollits a la xarxa social d’Instagram, amb l’objectiu de creaci\u00f3 de continguts din\u00e0mics, alguns amb locuci\u00f3 i d’altres, amb una exposici\u00f3 din\u00e0mica de l’aplicaci\u00f3 del producte.<\/p>\n\n\n\n

\"decoranur-tollens\"<\/a><\/figure>\n\n\n\n

Microinfluencers del sector de la decoraci\u00f3 i del doityourself<\/em><\/h2>\n\n\n\n

Aquesta campanya va comptar amb la col\u00b7laboraci\u00f3 de Restauraencasa<\/a> (43K seguidors), Decoranur<\/a> (27K) i Estelamaca<\/a> (56K), amb un total de m\u00e9s de cent mil seguidors, que van publicar diferents continguts en format Reels. El seu p\u00fablic conforma un target d’entusiastes i interessats en la decoraci\u00f3, amb un perfil d’auto-aplicaci\u00f3 de producte.<\/p>\n\n\n\n

\"restauraencasa-tollens\"<\/a><\/figure>\n\n\n\n

Impacte de la campanya en el mercat<\/h2>\n\n\n\n

Els resultats de la campanya, les xifres de la qual continuen en augment, han assolit un alt impacte, amb un total fins al moment de 204K visualitzacions, 6.560 likes i 705 comentaris.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les marques de gran consum, sigui quin sigui el seu segment del mercat, tenen a les xarxes socials i els influencers, uns aliats imprescindibles en les seves estrat\u00e8gies de comunicaci\u00f3. Amb el pas dels anys, el naixement i la consolidaci\u00f3 de certes xarxes socials, ha transformat el panorama publicitari<\/p>\n","protected":false},"author":4,"featured_media":4322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,158,117],"tags":[46,128,155],"class_list":["post-5164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-digital","category-campanyes-i-treballs","category-xarxes-socials-i-blogs","tag-marcas","tag-marcas-ca","tag-marques"],"acf":[],"yoast_head":"\nAcci\u00f3 amb influencers per a Tollens | ADVERTIS Agencia Digital<\/title>\n<meta name=\"description\" content=\"Acci\u00f3 amb influencers per a la marca de pintures Tollens. 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