{"id":5163,"date":"2022-07-18T10:01:54","date_gmt":"2022-07-18T10:01:54","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=15001"},"modified":"2022-07-19T09:17:32","modified_gmt":"2022-07-19T09:17:32","slug":"campanya-publicitaria-amb-influencers-per-a-cafes-caracas","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/campanya-publicitaria-amb-influencers-per-a-cafes-caracas\/","title":{"rendered":"Campanya amb influencers per a Cafes Caracas"},"content":{"rendered":"\n<p>El caf\u00e8 \u00e9s un dels productes que genera m\u00e9s impacte en l&#8217;experi\u00e8ncia de consum. El record de l&#8217;aroma ens transporta a temps passats d&#8217;infantesa o joventut i ens fa rememorar instants de calidesa humana inesborrable. Per aix\u00f2, res millor que comptar amb col\u00b7laboradors experts en la difusi\u00f3 online de viv\u00e8ncies personals per continuar ampliant la llegenda de Caf\u00e9s Caracas.<\/p>\n\n\n\n<p>Aquesta marca \u00e9s tota una instituci\u00f3 en la fabricaci\u00f3 i degustaci\u00f3 de caf\u00e8s. Una marca degana en el sector que compta amb una extensa xarxa d&#8217;establiments oberts al p\u00fablic amb m\u00e9s d&#8217;una vintena de cafeteries f\u00edsiques, a m\u00e9s de la seva botiga online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La clau \u00e9s explicar hist\u00f2ries<\/h2>\n\n\n\n<p>Sempre es diu que les hist\u00f2ries atrapen les persones i a tots ens agrada que ens expliquin coses. Aquesta \u00e9s la clau de l&#8217;\u00e8xit de les xarxes socials, on triomfa la narraci\u00f3 m\u00e9s desenfadada, el que \u00e9s espontani i el m\u00e9s quotidi\u00e0. Simplement.<\/p>\n\n\n\n<p>La preparaci\u00f3 i el consum de caf\u00e8 s\u00f3n moments de gran arrelament en la nostra societat i per aix\u00f2, una bona idea per publicitar Caf\u00e9s Caracas ha estat mostrar als seus seguidors les viv\u00e8ncies de diverses influencers a la seva activitat m\u00e9s personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preparar el millor caf\u00e8<\/h2>\n\n\n\n<p>Amb la col\u00b7laboraci\u00f3 de la influencer<a href=\"https:\/\/www.instagram.com\/sracricket\/reels\/\"> Almudena \u2013 Sra. Cricket<\/a>, la marca Caf\u00e9s Caracas mostra la seva versi\u00f3 m\u00e9s propera i dom\u00e8stica, on es prepara a casa un delici\u00f3s caf\u00e8 expr\u00e9s amb una cafetera Oroley. El v\u00eddeo mostrat en format Reel a la xarxa Instagram, podem veure com es degusta una bona tassa de caf\u00e8. Cal destacar que aquesta influencer utilitza la t\u00e8cnica d&#8217; amplificaci\u00f3 d&#8217; efectes de so denominada <a href=\"https:\/\/www.adobe.com\/es\/creativecloud\/video\/discover\/asmr.html\">ASMR<\/a>, els efectes de la qual estimulen la capacitat d&#8217; experi\u00e8ncia sensorial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.instagram.com\/reel\/Cc-EphLPs7A\/?igshid=YmMyMTA2M2Y%3D\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/07\/Captura-de-pantalla-2022-07-18-a-las-15.16.21-1.png\" alt=\"sracricket - cafes caracas\" class=\"wp-image-14989\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">El caf\u00e8 en moments d&#8217;inspiraci\u00f3<\/h2>\n\n\n\n<p>Per la seva banda, Mamen G\u00f3mez, en el seu compte d&#8217;Instagram <a href=\"https:\/\/www.instagram.com\/lachicadelosjueves\/reels\/\">La Chica de los Jueves<\/a>, va publicar un v\u00eddeo en format Reels titulat Moments d&#8217;Inspiraci\u00f3, on ens mostra el seu particular <em>life style<\/em> incloent el moment m\u00e0gic de la presa d&#8217;un bon caf\u00e8. Una manera m\u00e9s de buscar la inspiraci\u00f3 vital, tan necess\u00e0ria l&#8217;equilibri natural d&#8217;una vida plenament sana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.instagram.com\/reel\/CfHiZpPK9zu\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/07\/Captura-de-pantalla-2022-07-18-a-las-15.12.18-1.png\" alt=\"la chica de los jueves - cafes caracas\" class=\"wp-image-14991\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El caf\u00e8 \u00e9s un dels productes que genera m\u00e9s impacte en l&#8217;experi\u00e8ncia de consum. El record de l&#8217;aroma ens transporta a temps passats d&#8217;infantesa o joventut i ens fa rememorar instants de calidesa humana inesborrable. Per aix\u00f2, res millor que comptar amb col\u00b7laboradors experts en la difusi\u00f3 online de viv\u00e8ncies personals per continuar ampliant la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,158,117],"tags":[128,46,155],"class_list":["post-5163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-digital","category-campanyes-i-treballs","category-xarxes-socials-i-blogs","tag-marcas-ca","tag-marcas","tag-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanya amb influencers per a Cafes Caracas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.es\/ca\/campanya-publicitaria-amb-influencers-per-a-cafes-caracas\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanya amb influencers per a Cafes Caracas\" \/>\n<meta property=\"og:description\" content=\"El caf\u00e8 \u00e9s un dels productes que genera m\u00e9s impacte en l&#8217;experi\u00e8ncia de consum. El record de l&#8217;aroma ens transporta a temps passats d&#8217;infantesa o joventut i ens fa rememorar instants de calidesa humana inesborrable. Per aix\u00f2, res millor que comptar amb col\u00b7laboradors experts en la difusi\u00f3 online de viv\u00e8ncies personals per continuar ampliant la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertis.es\/ca\/campanya-publicitaria-amb-influencers-per-a-cafes-caracas\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T10:01:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T09:17:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/07\/post_cafescaracas-1-e1658131813680.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Xavier Folguera\" 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