{"id":5155,"date":"2022-11-04T15:35:44","date_gmt":"2022-11-04T15:35:44","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=15166"},"modified":"2022-11-04T16:22:47","modified_gmt":"2022-11-04T16:22:47","slug":"com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/","title":{"rendered":"Com veure tots els anuncis de la teva compet\u00e8ncia publicats a Google"},"content":{"rendered":"\n<p>Google \u00e9s una caixa de sorpreses que no deixa a ning\u00fa indiferent. Amb una visi\u00f3 de transpar\u00e8ncia elevada al m\u00e0xim exponent, Google ha decidit mostrar tots els anuncis publicats per qualsevol anunciant verificat durant l&#8217;\u00faltim mes en curs. De forma f\u00e0cil, r\u00e0pida i lliure. Compte!, pensa que el que puguis fer tu, tamb\u00e9 ho podran fer d&#8217;altres. &nbsp;Aix\u00f2 significa que les teves campanyes a Google, a partir d&#8217;ara, tamb\u00e9 estaran exposades a l&#8217;an\u00e0lisi de la teva compet\u00e8ncia. <\/p>\n\n\n\n<p>Google ja mostra tots els anuncis publicats en qualsevol format, de text o de v\u00eddeo, per un per\u00edode concret i per pa\u00eds. Sorprenent, \u00bfno?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com pots veure els anuncis del teu competidor a Google?<\/h2>\n\n\n\n<p>En qualsevol anunci de text mostrat al cercador Google, podem apreciar una <strong>fletxa<\/strong>, que ja existia de fa un temps. A la dreta de la url del domini (En format smartphone, s&#8217;aprecia una imatge amb tres punts):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/11\/Ametller_1_Google-2.png\" alt=\"\" class=\"wp-image-15168\"\/><\/figure><\/div>\n\n\n\n<p>Fent clic en aquesta fletxa, es dona acc\u00e9s a un altre enlla\u00e7 que indica &#8220;<strong>Veure m\u00e9s anuncis d&#8217;aquest anunciant<\/strong>&#8220;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/11\/Ametller_1_Google_2-1.png\" alt=\"\" class=\"wp-image-15159\"\/><\/figure><\/div>\n\n\n\n<p>Quan fem clic a l&#8217;enlla\u00e7, ens ofereix en forma d&#8217;imatges enlla\u00e7ables, tots els anuncis publicats en l&#8217;\u00faltim mes. Els podem filtrar per dates, per pa\u00eds o per format.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/11\/Ametller_1_Google_3-1.png\" alt=\"\" class=\"wp-image-15161\"\/><\/figure><\/div>\n\n\n\n<p>Recorda que nom\u00e9s es mostren els anuncis dels anunciants verificats per Google. Aquesta plataforma ha publicat textualment que &#8220;<em>Tenim la intenci\u00f3 d&#8217;incloure identificacions en els anuncis amb el nom i la ubicaci\u00f3 dels anunciants al llarg dels propers anys en pa\u00efsos de tot el m\u00f3n. La verificaci\u00f3 de la identitat de l&#8217;anunciant requereix que els anunciants proporcionin documentaci\u00f3 legal en la qual figuri el seu nom i la seva ubicaci\u00f3<\/em>.&#8221; Aqu\u00ed t&#8217;ho explica m\u00e9s al detall <a href=\"https:\/\/support.google.com\/ads\/answer\/9823520?hl=es&amp;visit_id=638031720168434545-4183428069&amp;p=identity_verification&amp;rd=1#identity_verification\">Google<\/a>.<\/p>\n\n\n\n<p>Un bon exercici de rigor i transpar\u00e8ncia molt benvingut.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lectura 5&#8242;. Google \u00e9s una caixa de sorpreses que no deixa a ning\u00fa indiferent. Amb una visi\u00f3 de transpar\u00e8ncia elevada al m\u00e0xim exponent, Google ha decidit mostrar tots els anuncis publicats per qualsevol anunciant verificat durant l&#8217;\u00faltim mes en curs.<\/p>\n","protected":false},"author":4,"featured_media":5156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,23,36,126,37,164],"tags":[],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital-i-gestio-online","category-estrategia-digital-y-gestion-online","category-publicidad-display","category-publicitat-display","category-sem","category-sem-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Com veure els anuncis de la teva compet\u00e8ncia | ADVERTIS Ag\u00e8ncia digital<\/title>\n<meta name=\"description\" content=\"Google ha decidit mostrar tots els anuncis publicats per qualsevol anunciant verificat. Vols veure els anuncis de la teva compet\u00e8ncia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com veure els anuncis de la teva compet\u00e8ncia | ADVERTIS Ag\u00e8ncia digital\" \/>\n<meta property=\"og:description\" content=\"Google ha decidit mostrar tots els anuncis publicats per qualsevol anunciant verificat. Vols veure els anuncis de la teva compet\u00e8ncia?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T15:35:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-04T16:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/11\/Google_competencia_cat.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Xavier Folguera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@advertisglobal\" \/>\n<meta name=\"twitter:site\" content=\"@advertisglobal\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/\"},\"author\":{\"name\":\"Xavier Folguera\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\"},\"headline\":\"Com veure tots els anuncis de la teva compet\u00e8ncia publicats a Google\",\"datePublished\":\"2022-11-04T15:35:44+00:00\",\"dateModified\":\"2022-11-04T16:22:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/\"},\"wordCount\":325,\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/11\/Google_competencia_cat.png\",\"articleSection\":[\"Estrat\u00e8gia Digital i Gesti\u00f3 Online\",\"Estrategia Digital y Gesti\u00f3n Online\",\"Publicidad Display\",\"Publicitat Display\",\"SEM\",\"SEM\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/\",\"url\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/\",\"name\":\"Com veure els anuncis de la teva compet\u00e8ncia | ADVERTIS Ag\u00e8ncia digital\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/com-veure-tots-els-anuncis-de-la-teva-competencia-publicats-a-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2022\/11\/Google_competencia_cat.png\",\"datePublished\":\"2022-11-04T15:35:44+00:00\",\"dateModified\":\"2022-11-04T16:22:47+00:00\",\"description\":\"Google ha decidit mostrar tots els anuncis publicats per qualsevol anunciant verificat. 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