{"id":5142,"date":"2023-05-18T08:55:42","date_gmt":"2023-05-18T08:55:42","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/3-formas-de-implementar-las-vistas-en-google-analytics-4\/"},"modified":"2023-05-18T08:55:42","modified_gmt":"2023-05-18T08:55:42","slug":"3-maneres-dimplementar-les-vistes-a-google-analytics-4","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/3-maneres-dimplementar-les-vistes-a-google-analytics-4\/","title":{"rendered":"3 maneres d’implementar les Vistes a Google Analytics 4"},"content":{"rendered":"\n

Google Analytics est\u00e0 creant grans dubtes entre els professionals i una de les m\u00e9s freq\u00fcents \u00e9s com aplicar les vistes de UA a GA4. Aquestes vistes permeten la visi\u00f3 d’un segment del tr\u00e0nsit i es fan necess\u00e0ries per enfocar b\u00e9 l’an\u00e0lisi de qualsevol estrat\u00e8gia de m\u00e0rqueting. La veritat \u00e9s que Google Analytics 4<\/a> permet la creaci\u00f3 de 350 informes diferents i personalitzats a la biblioteca d’aquesta aplicaci\u00f3. Els informes s\u00f3n panells d’informaci\u00f3 fonamental en l’an\u00e0lisi de tr\u00e0nsit de qualsevol lloc web.<\/p>\n\n\n\n

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Encara que semblin molts informes, en realitat, poden ser insuficients per poder replicar les antigues vistes que oferia la versi\u00f3 anterior de Google, Universal Analytics (UA). Habitualment, les vistes han tingut la funci\u00f3 d’oferir informaci\u00f3 de segments d’informaci\u00f3 espec\u00edfics, per exemple, el tr\u00e0nsit d’un pa\u00eds concret (sobretot quan un lloc web es presenta en m\u00faltiples idiomes), el tr\u00e0nsit que arriba del canal d’email m\u00e0rqueting o el tr\u00e0nsit d’un perfil hum\u00e0 clau per al negoci, per exemple, els usuaris de la generaci\u00f3 del babyboom. Una vista en realitat \u00e9s un filtre.<\/p>\n\n\n\n

Des que Google va llan\u00e7ar la nova versi\u00f3 de Google Analytics, GA4, molts professionals s’han preguntat com implementar les antigues vistes d’Universal Analytics en aquesta nova versi\u00f3. Tot i que GA4 t\u00e9 una arquitectura diferent a la d’Universal Analytics, hi ha algunes opcions que es poden considerar per implementar aquestes vistes a la nova plataforma.<\/p>\n\n\n\n

Opci\u00f3 1 \u2013 Crear propietats addicionals<\/h2>\n\n\n\n

En primer lloc, \u00e9s important entendre que les vistes d’Universal Analytics s’han reempla\u00e7at a GA4 per Fluxos de Dades i Propietats. En lloc de crear vistes separades, els usuaris poden crear propietats addicionals dins d’un mateix compte i configurar fluxos de dades per enviar dades a aquestes propietats. Aix\u00f2 permet tenir una visi\u00f3 m\u00e9s \u00e0mplia i completa del negoci, ja que es poden agrupar diferents propietats en un mateix compte i analitzar-les en conjunt.<\/p>\n\n\n\n

Una de les maneres d’implementar les antigues vistes d’Universal Analytics a GA4 \u00e9s a trav\u00e9s de la creaci\u00f3 de propietats addicionals per a cada vista que es vulgui replicar. Per exemple, si teniu una vista d’Universal Analytics per al tr\u00e0nsit org\u00e0nic, es pot crear una propietat addicional a GA4 i configurar un flux de dades per enviar les dades de tr\u00e0nsit org\u00e0nic a aquesta propietat.<\/p>\n\n\n\n

Opci\u00f3 2 \u2013 Utilitzar Filtres de Vista<\/h2>\n\n\n\n

Una altra opci\u00f3 \u00e9s utilitzar els “Filtres de Vista<\/strong>” d’Universal Analytics per filtrar les dades que s’envien a una propietat a GA4. En aquest cas, els usuaris poden crear un flux de dades per enviar totes les dades a una mateixa propietat a GA4 i despr\u00e9s utilitzar els filtres de vista per segmentar les dades i analitzar-les de forma separada. \u00c9s important tenir en compte que els filtres de vista no es poden replicar a GA4, per la qual cosa s’han de crear filtres nous utilitzant la sintaxi d’expressions regulars de GA4.<\/p>\n\n\n\n

Opci\u00f3 3 – Utilitzar les propietats d’agrupaci\u00f3<\/h2>\n\n\n\n

Una altra alternativa \u00e9s crear una \u00fanica propietat a GA4 i utilitzar les “Propietats d’Agrupaci\u00f3<\/strong>” per segmentar les dades segons les vistes d’Universal Analytics que es vulguin replicar. Les propietats d’agrupaci\u00f3 permeten agrupar les dades per atributs personalitzats, com ara l’origen de tr\u00e0nsit o el tipus de dispositiu utilitzat, i analitzar-les en conjunt. D’aquesta manera, els usuaris poden replicar les vistes d’Universal Analytics utilitzant propietats d’agrupaci\u00f3 per segmentar dades segons els criteris que vulgueu.<\/p>\n\n\n\n

Difer\u00e8ncies importants entre GA4 i UA<\/h2>\n\n\n\n

\u00c9s important tenir en compte que, en implementar les antigues vistes d’Universal Analytics a GA4, cal considerar les difer\u00e8ncies en l’arquitectura d’ambdues plataformes. Per exemple, a GA4, els esdeveniments es registren autom\u00e0ticament sense necessitat de configurar objectius espec\u00edfics, mentre que a Universal Analytics \u00e9s necessari configurar objectius per fer un seguiment de certes accions.<\/p>\n\n\n\n

A m\u00e9s, GA4 utilitza una estructura jer\u00e0rquica d’esdeveniments i par\u00e0metres personalitzats, la qual cosa permet m\u00e9s flexibilitat i personalitzaci\u00f3 en l’an\u00e0lisi de dades. Per tant, \u00e9s recomanable que els usuaris revisin la seva estrat\u00e8gia de seguiment i ajustin la seva implementaci\u00f3 a GA4 per aprofitar al m\u00e0xim les noves funcionalitats i opcions de personalitzaci\u00f3 que ofereix la plataforma.<\/p>\n\n\n\n

Ja ho saps. Hi ha diverses opcions per implementar les antigues vistes d’Universal Analytics al nou Google Analytics 4, com ara la creaci\u00f3 de propietats addicionals, l’\u00fas de filtres de vista i la segmentaci\u00f3 per agrupaci\u00f3. Dep\u00e8n dels teus criteris per implementar la millor soluci\u00f3, per\u00f2 si continues amb dubtes, hi ha professionals com els d’Advertis que et podran orientar.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura 8′. Google Analytics est\u00e0 creant grans dubtes entre els professionals i una de les m\u00e9s freq\u00fcents \u00e9s com aplicar les vistes de UA a GA4. Aquestes vistes permeten la visi\u00f3 dun segment del tr\u00e0nsit i es fan necess\u00e0ries per enfocar b\u00e9 lan\u00e0lisi de qualsevol estrat\u00e8gia de m\u00e0rqueting.<\/p>\n","protected":false},"author":4,"featured_media":2016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125,116,23],"tags":[],"class_list":["post-5142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-digital","category-estrategia-digital-i-gestio-online","category-estrategia-digital-y-gestion-online"],"acf":[],"yoast_head":"\n3 maneres d'implementar les Vistes a Google Analytics 4<\/title>\n<meta name=\"description\" content=\"Google Analytics est\u00e0 creant grans dubtes entre els professionals i una de les m\u00e9s freq\u00fcents \u00e9s com aplicar les vistes de UA a GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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