{"id":5139,"date":"2023-06-23T11:01:47","date_gmt":"2023-06-23T11:01:47","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=17287"},"modified":"2023-06-23T11:22:41","modified_gmt":"2023-06-23T11:22:41","slug":"com-conservar-les-dades-de-google-analytics-ua","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/com-conservar-les-dades-de-google-analytics-ua\/","title":{"rendered":"Com conservar les dades de Google Analytics (UA)"},"content":{"rendered":"\n

Google Analytics 4 (GA4) triomfar\u00e0, sense cap dubte, per\u00f2 est\u00e0s disposat a perdre totes les teves dades hist\u00f2riques d’Universal Analytics (UA) de Google?<\/h2>\n\n\n\n

A pocs dies del tancament del servei de dades de Google en la seva versi\u00f3 UA, a molts directors de m\u00e0rqueting i responsables de comunicaci\u00f3 de les empreses els preocupa com poder retenir les dades hist\u00f2riques del tr\u00e0nsit dels seus espais web. Potser no valgui la pena col\u00b7leccionar dades antigues de 10 o 15 anys enrere, per\u00f2 pot ser clau la comparativa de resultats de fa 4 o 5 anys amb les dades del mateix per\u00edode futur. Dep\u00e8n del criteri de cadasc\u00fa.<\/p>\n\n\n\n

Tranquils, no ens atabalem. Google ens ofereix dos m\u00e8todes per no perdre informaci\u00f3. El primer \u00e9s, francament i segons el meu criteri, poc professional, per\u00f2 est\u00e0 a l’abast de qualsevol usuari. I hi ha un segon m\u00e8tode que s’ha de contemplar per a dormir tranquil.<\/p>\n\n\n\n

Primer m\u00e8tode per a exportar dades de Google Analytics (UA)<\/h2>\n\n\n\n

A cadascun dels informes d’UA, hi ha una funcionalitat d’Exportar. Obrim l’informe amb la forquilla de temps que volem conservar i simplement, el podem exportar a un format Excel mitjan\u00e7ant un bot\u00f3 a la part superior dreta de l’informe. F\u00e0cil, \u00bfno? El problema \u00e9s que aix\u00f2 obliga a un treball molt pesat perqu\u00e8 ho hem de fer d\u2019informe a informe, amb totes les variants de filtres que ens interessi conservar. A m\u00e9s, probablement, quan creuem les dades en un sol Excel, potser percebrem la p\u00e8rdua d’informaci\u00f3 que ens donar\u00e0 GA4 en endavant.<\/p>\n\n\n\n

Segon m\u00e8tode<\/h2>\n\n\n\n

Per a exportar dades hist\u00f2riques d’una propietat d’Universal Analytics de manera eficient i massiva s’ha d’utilitzar l’API de Reporting de Google Analytics amb la qual podrem automatitzar l’extracci\u00f3 de dades en grans volums. Aquestes s\u00f3n les passes a seguir:<\/p>\n\n\n\n

  1. Accedeix a la consola de desenvolupadors de Google (Google Developers Console<\/a>) i crea un projecte nou o en selecciona un d’existent.<\/li>
  2. Habilita l’API de Reporting de Google Analytics per al teu projecte. Per a aix\u00f2, mira la secci\u00f3 “Biblioteca” a la consola de desenvolupadors, busca l’API de Reporting de Google Analytics i act\u00edvala.<\/li>
  3. Crea una clau d’API per al teu projecte. Accedeix a la secci\u00f3 “Credencials” de la consola de desenvolupadors, selecciona “Crear credencials” i tria “Clau d’API”. Aix\u00f2 generar\u00e0 una clau que necessitar\u00e0s per autenticar-te i realitzar sol\u00b7licituds a l’API.<\/li>
  4. Utilitza un client d’ API o un llenguatge de programaci\u00f3 compatible per accedir a l’ API de Reporting de Google Analytics. Pots fer servir llenguatges com Python, JavaScript, PHP, entre d’altres.<\/li>
  5. Connecta la teva aplicaci\u00f3 al projecte de Google que crea i autentica la teva sol\u00b7licitud utilitzant la clau d’API generada anteriorment.<\/li>
  6. Utilitza els m\u00e8todes i par\u00e0metres de l’ API de Reporting per especificar les dades que desitges extreure, com les dimensions, m\u00e8triques, filtres i la forquilla de dates.<\/li>
  7. Realitza la sol\u00b7licitud a l’API per obtenir les dades hist\u00f2riques de la teva propietat d’Universal Analytics.<\/li>
  8. Un cop hagis obtingut la resposta de l’API, pots processar les dades i guardar-les en el format desitjat, com CSV, Excel o un altre format d’arxiu.<\/li><\/ol>\n\n\n\n

    L\u2019\u00fas de l’API de Reporting de Google Analytics et permet exportar dades en grans volums de forma automatitzada, cosa que estalvia temps i esfor\u00e7 en comparaci\u00f3 amb l’exportaci\u00f3 manual d’informes individuals. Tanmateix, cal tenir coneixements b\u00e0sics de programaci\u00f3 o utilitzar eines que s’ integrin amb l’ API per aprofitar al m\u00e0xim aquesta funcionalitat.<\/p>\n\n\n\n

    Aquest segon m\u00e8tode no \u00e9s tan f\u00e0cil com el primer, per\u00f2 per aix\u00f2 ja hi son els professionals. Si necessites suport, contacta’ns<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Lectura 5′. A pocs dies del tancament del servei de dades de Google en la seva versi\u00f3 UA, a molts directors de m\u00e0rqueting i responsables de comunicaci\u00f3 de les empreses els preocupa com poder retenir les dades hist\u00f2riques del tr\u00e0nsit dels seus espais web.<\/p>\n","protected":false},"author":4,"featured_media":5140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-5139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-digital"],"acf":[],"yoast_head":"\nCom conservar les dades de Google Analytics (UA)<\/title>\n<meta name=\"description\" content=\"Saps com conservar les dades de Google Analytics (UA) i no perdre les dades hist\u00f2riques? 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