{"id":5137,"date":"2023-10-18T13:37:10","date_gmt":"2023-10-18T13:37:10","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=17647"},"modified":"2023-11-02T16:45:02","modified_gmt":"2023-11-02T16:45:02","slug":"infinitum-fest-musica-en-viu-en-una-experiencia-virtual","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/","title":{"rendered":"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual"},"content":{"rendered":"\n

Despr\u00e9s d’alguns anys on les experi\u00e8ncies virtuals han estat un laboratori d’experimentaci\u00f3 que les marques miraven de re\u00fcll, es pot dir que ja hem entrat en el boom de les propostes digitals de car\u00e0cter virtual, massiu i global. Aquest \u00e9s el cas d’Infinitum Fes<\/a>t, una nova proposta d’oci dirigida especialment a la Generaci\u00f3 Z (nascuts de 1995 a 2010), que conjuga l’experi\u00e8ncia musical amb l’experi\u00e8ncia del joc en l\u00ednia. Es tracta d’una plataforma de concerts musicals a la que s’accedeix per desc\u00e0rrega d’una programaci\u00f3 en un ordinador Windows, on els joves poden gaudir de m\u00fasica en viu real dins d’un entorn virtual. Amb la creaci\u00f3 d’avatars i amb la possibilitat de contacte per veu i xat entre els presents al concert, Infinitum Fest est\u00e0 cridat a ser la pr\u00f2xima revoluci\u00f3 de l’oci juvenil, molt especialment quan el contacte f\u00edsic no \u00e9s possible.<\/p>\n\n\n\n

Existeixen antecedents d’aquesta mena d’experi\u00e8ncies, com el conegut concert de Marsmello<\/a> dins del joc Fornite, que va obrir pas en aquesta plataforma a posteriors concerts musicals.<\/p>\n\n\n\n

A ning\u00fa se li escapa que la Generaci\u00f3 Z est\u00e0 molt involucrada en la cultura dels videojocs, i aquest nou enfocament pot atraure a un p\u00fablic m\u00e9s jove que potser no estaria tan interessat en els concerts tradicionals.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Per aix\u00f2, la pregunta \u00e9s: Qu\u00e8 hi ha darrere d’aquesta mena d’experi\u00e8ncies i que poden aportar a les marques comercials en les seves estrat\u00e8gies de m\u00e0rqueting?<\/h2>\n\n\n\n

Les experi\u00e8ncies virtuals permeten una gran connexi\u00f3 emocional entre el p\u00fablic, les marques i el propi artista. Els concerts en entorns virtuals permeten als usuaris viure la m\u00fasica d’una manera \u00fanica, la qual cosa pot crear una experi\u00e8ncia emocional profunda.<\/p>\n\n\n\n

D’altra banda, les experi\u00e8ncies solen ser accessibles per a una audi\u00e8ncia global, ja que no \u00e9s necessari assistir f\u00edsicament a un lloc espec\u00edfic. Aix\u00f2 amplia l’abast dels artistes i les marques, i els permet arribar a fans de tot el m\u00f3n.<\/p>\n\n\n\n

Un altre aspecte clau \u00e9s la creativitat i la personalitzaci\u00f3. Els videojocs son un entorn infinit per a la creativitat. Els artistes poden crear mons virtuals \u00fanics que s’adapten a la seva m\u00fasica i estil, la qual cosa els permet personalitzar l’experi\u00e8ncia per a la seva pr\u00f2pia audi\u00e8ncia. Per\u00f2 de cara a l’anunciant, que patrocina l’entorn, tamb\u00e9 es beneficia d’aquesta exposici\u00f3 publicit\u00e0ria i de la connexi\u00f3 emocional amb el seu p\u00fablic, molt especialment, si adopta una posici\u00f3 de patrocinador que regala l’experi\u00e8ncia als usuaris. La creativitat, doncs, no est\u00e0 en mans solament de l’artista, tamb\u00e9 ho est\u00e0 en la marca.<\/p>\n\n\n\n

La interacci\u00f3 en temps real entre els assistents \u00e9s un altre dels atributs de primer ordre que ha de contemplar-se. Si b\u00e9 els joves necessiten la presencialitat per a aprofundir en les seves relacions afectives i personals, un entorn virtual a dist\u00e0ncia pot satisfer les necessitats de relaci\u00f3 humana en estadis previs, tal com succeeix amb les xarxes socials o les aplicacions de missatgeria instant\u00e0nia.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Per\u00f2 encara hi ha molt m\u00e9s: monetitzaci\u00f3, repetici\u00f3 i medi ambient.<\/h2>\n\n\n\n

Els concerts de m\u00fasica en entorns de videojocs ofereixen oportunitats de monetitzaci\u00f3 addicionals per a les marques. Poden patrocinar entrades regalant productes digitals, o fins i tot utilitzar la plataforma per a promocions comercials, relacionades o no amb l’esdeveniment. A m\u00e9s, a difer\u00e8ncia dels concerts tradicionals, les experi\u00e8ncies immersives en videojocs sovint es poden gaudir diverses vegades o durant un per\u00edode prolongat, la qual cosa agrega valor per al p\u00fablic.<\/p>\n\n\n\n

I perqu\u00e8 no parlar dels beneficis en el Medi ambient? En eliminar la necessitat de viatjar f\u00edsicament a un concert, aquestes experi\u00e8ncies poden ser m\u00e9s amigables amb el medi ambient en reduir la petjada de carboni associada amb els esdeveniments en persona.<\/p>\n\n\n\n

I finalment, les experi\u00e8ncies en videojocs poden ser m\u00e9s inclusives per a persones amb mobilitat redu\u00efda o limitacions geogr\u00e0fiques que dificulten assistir a un concert en persona.<\/p>\n\n\n\n

D’altra banda, aquestes experi\u00e8ncies solen impulsar la innovaci\u00f3 tecnol\u00f2gica en \u00e0rees com la realitat virtual, la realitat augmentada i la transmissi\u00f3 en viu. Aix\u00f2 pot portar a avan\u00e7os que beneficien a altres ind\u00fastries. En definitiva, els beneficis s\u00f3n molts, encara que est\u00e0 clar\u00edssim que no substitueixen l’experi\u00e8ncia presencial d’un concert musical.<\/p>\n\n\n\n

Es pot dir perqu\u00e8, que Infinitum Fest ofereix una oportunitat emocionant per a la ind\u00fastria de la m\u00fasica i l’entreteniment en general. En combinar la m\u00fasica amb la interactivitat i la creativitat dels videojocs, pot arribar a un p\u00fablic m\u00e9s ampli, generar ingressos no tan sols a l’organitzaci\u00f3 sin\u00f3 tamb\u00e9 a les marques que es publiciten en la plataforma i crear experi\u00e8ncies inoblidables per a la Generaci\u00f3 Z i m\u00e9s enll\u00e0.<\/p>\n\n\n\n

Per cert, Advertis<\/a> ha estat l’ag\u00e8ncia triada per a la difusi\u00f3 i la promoci\u00f3 en l\u00ednia d’Infinitum Fest.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura: 5′. Despr\u00e9s d\u2019alguns anys on les experi\u00e8ncies virtuals han estat un laboratori d\u2019experimentaci\u00f3 que les marques miraven de re\u00fcll, es pot dir que ja hem entrat en el boom de les propostes digitals de car\u00e0cter virtual, massiu i global. Aquest \u00e9s el cas d\u2019Infinitum Fest, una nova proposta d\u2019oci dirigida especialment<\/p>\n","protected":false},"author":4,"featured_media":1960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,158,116,124],"tags":[],"class_list":["post-5137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-digital","category-campanyes-i-treballs","category-estrategia-digital-i-gestio-online","category-realitat-virtual-i-metavers"],"acf":[],"yoast_head":"\nInfinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual<\/title>\n<meta name=\"description\" content=\"Infinitum Fest, una nova proposta d'oci dirigida especialment a la Generaci\u00f3 Z que conjuga l'experi\u00e8ncia musical amb el joc en l\u00ednia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual\" \/>\n<meta property=\"og:description\" content=\"Infinitum Fest, una nova proposta d'oci dirigida especialment a la Generaci\u00f3 Z que conjuga l'experi\u00e8ncia musical amb el joc en l\u00ednia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T13:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T16:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"935\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Xavier Folguera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@advertisglobal\" \/>\n<meta name=\"twitter:site\" content=\"@advertisglobal\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/\"},\"author\":{\"name\":\"Xavier Folguera\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\"},\"headline\":\"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual\",\"datePublished\":\"2023-10-18T13:37:10+00:00\",\"dateModified\":\"2023-11-02T16:45:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/\"},\"wordCount\":876,\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp\",\"articleSection\":[\"Campa\u00f1as y Trabajos\",\"Campanyes i Treballs\",\"Estrat\u00e8gia Digital i Gesti\u00f3 Online\",\"Realitat Virtual i Metavers\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/\",\"url\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/\",\"name\":\"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp\",\"datePublished\":\"2023-10-18T13:37:10+00:00\",\"dateModified\":\"2023-11-02T16:45:02+00:00\",\"description\":\"Infinitum Fest, una nova proposta d'oci dirigida especialment a la Generaci\u00f3 Z que conjuga l'experi\u00e8ncia musical amb el joc en l\u00ednia\",\"breadcrumb\":{\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage\",\"url\":\"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp\",\"contentUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp\",\"width\":1125,\"height\":935},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/advertis.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/advertis.es\/ca\/#website\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"name\":\"Advertis\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/advertis.es\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/advertis.es\/ca\/#organization\",\"name\":\"Advertis Global SL\",\"alternateName\":\"Advertis\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"contentUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"width\":300,\"height\":44,\"caption\":\"Advertis Global SL\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\",\"https:\/\/x.com\/advertisglobal\",\"https:\/\/www.linkedin.com\/company\/advertis\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\",\"name\":\"Xavier Folguera\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual","description":"Infinitum Fest, una nova proposta d'oci dirigida especialment a la Generaci\u00f3 Z que conjuga l'experi\u00e8ncia musical amb el joc en l\u00ednia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/","og_locale":"ca_ES","og_type":"article","og_title":"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual","og_description":"Infinitum Fest, una nova proposta d'oci dirigida especialment a la Generaci\u00f3 Z que conjuga l'experi\u00e8ncia musical amb el joc en l\u00ednia","og_url":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/","og_site_name":"Advertis","article_publisher":"https:\/\/www.facebook.com\/advertispublicidad?ref=hl","article_published_time":"2023-10-18T13:37:10+00:00","article_modified_time":"2023-11-02T16:45:02+00:00","og_image":[{"width":1125,"height":935,"url":"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp","type":"image\/webp"}],"author":"Xavier Folguera","twitter_card":"summary_large_image","twitter_creator":"@advertisglobal","twitter_site":"@advertisglobal","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#article","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/"},"author":{"name":"Xavier Folguera","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa"},"headline":"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual","datePublished":"2023-10-18T13:37:10+00:00","dateModified":"2023-11-02T16:45:02+00:00","mainEntityOfPage":{"@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/"},"wordCount":876,"publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"image":{"@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage"},"thumbnailUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp","articleSection":["Campa\u00f1as y Trabajos","Campanyes i Treballs","Estrat\u00e8gia Digital i Gesti\u00f3 Online","Realitat Virtual i Metavers"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/","url":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/","name":"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage"},"image":{"@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage"},"thumbnailUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp","datePublished":"2023-10-18T13:37:10+00:00","dateModified":"2023-11-02T16:45:02+00:00","description":"Infinitum Fest, una nova proposta d'oci dirigida especialment a la Generaci\u00f3 Z que conjuga l'experi\u00e8ncia musical amb el joc en l\u00ednia","breadcrumb":{"@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#primaryimage","url":"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp","contentUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2023\/11\/IMG_1728.webp","width":1125,"height":935},{"@type":"BreadcrumbList","@id":"https:\/\/advertis.es\/ca\/infinitum-fest-musica-en-viu-en-una-experiencia-virtual\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/advertis.es\/ca\/"},{"@type":"ListItem","position":2,"name":"Infinitum Fest: M\u00fasica en viu en una experi\u00e8ncia virtual"}]},{"@type":"WebSite","@id":"https:\/\/advertis.es\/ca\/#website","url":"https:\/\/advertis.es\/ca\/","name":"Advertis","description":"","publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertis.es\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/advertis.es\/ca\/#organization","name":"Advertis Global SL","alternateName":"Advertis","url":"https:\/\/advertis.es\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","contentUrl":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","width":300,"height":44,"caption":"Advertis Global SL"},"image":{"@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advertispublicidad?ref=hl","https:\/\/x.com\/advertisglobal","https:\/\/www.linkedin.com\/company\/advertis"]},{"@type":"Person","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa","name":"Xavier Folguera"}]}},"_links":{"self":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/comments?post=5137"}],"version-history":[{"count":0,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media\/1960"}],"wp:attachment":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media?parent=5137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/categories?post=5137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/tags?post=5137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}