{"id":5136,"date":"2024-04-01T09:34:00","date_gmt":"2024-04-01T09:34:00","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=19904"},"modified":"2024-09-30T14:04:36","modified_gmt":"2024-09-30T14:04:36","slug":"marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/","title":{"rendered":"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial"},"content":{"rendered":"\n<p>En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l&#8217;\u00e8xit empresarial, el m\u00e0rqueting conversacional s&#8217;ha consolidat com a estrat\u00e8gia imprescindible. WhatsApp, amb la base d&#8217;usuaris i les funcionalitats robustes, s&#8217;ha convertit en una plataforma fonamental per a aquesta pr\u00e0ctica. A continuaci\u00f3, explicarem com el m\u00e0rqueting conversacional a WhatsApp est\u00e0 revolucionant la comunicaci\u00f3 entre empreses i clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s el M\u00e0rqueting Conversacional?<\/h2>\n\n\n\n<p>El m\u00e0rqueting conversacional se centra en el di\u00e0leg directe i personalitzat amb els clients mitjan\u00e7ant plataformes de missatgeria instant\u00e0nia. A difer\u00e8ncia dels m\u00e8todes tradicionals, aquesta estrat\u00e8gia permet una interacci\u00f3 m\u00e9s humana i propera, generant una experi\u00e8ncia d&#8217;usuari enriquida i millorant la satisfacci\u00f3 del client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WhatsApp com a Plataforma de M\u00e0rqueting Conversacional<\/h2>\n\n\n\n<p>WhatsApp, amb m\u00e9s de 2.000 milions d&#8217;usuaris actius mensuals, ofereix un canal directe i personal per interactuar amb clients. La plataforma proporciona diverses eines que faciliten el m\u00e0rqueting conversacional:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>WhatsApp Business<\/strong>: Aquesta aplicaci\u00f3 gratu\u00efta permet a les petites i mitjanes empreses gestionar les seves comunicacions amb funcionalitats com a etiquetes per organitzar contactes, respostes r\u00e0pides i cat\u00e0legs de productes.<\/li><li><strong>API de WhatsApp Business<\/strong>: Ideal per a grans empreses, aquesta API permet la integraci\u00f3 amb sistemes CRM i altres plataformes d&#8217;automatitzaci\u00f3, facilitant la gesti\u00f3 de grans volums de missatges i la implementaci\u00f3 de xatbots avan\u00e7ats.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficis del M\u00e0rqueting Conversacional a WhatsApp<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Comunicaci\u00f3 Directa i Personalitzada<\/strong>: WhatsApp permet enviar missatges directes i personalitzats, cosa que incrementa la rellev\u00e0ncia de les comunicacions i millora la taxa de resposta.<\/li><li><strong>Immediatesa<\/strong>: La missatgeria instant\u00e0nia garanteix una comunicaci\u00f3 r\u00e0pida, permetent a les empreses resoldre consultes i problemes en temps real, cosa que millora l&#8217;experi\u00e8ncia del client.<\/li><li><strong>Automatitzaci\u00f3 intel\u00b7ligent<\/strong>: Amb l&#8217;\u00fas de chatbots, les empreses poden automatitzar respostes a preguntes freq\u00fcents, gestionar reserves, processar comandes i m\u00e9s, sense perdre el toc hum\u00e0.<\/li><li><strong>Alt \u00cdndex d&#8217;Obertura<\/strong>: Els missatges de WhatsApp tenen taxes d&#8217;obertura i lectura significativament m\u00e9s altes en comparaci\u00f3 dels correus electr\u00f2nics, cosa que assegura que els missatges importants arribin als clients.<\/li><li><strong>Multim\u00e8dia<\/strong>: WhatsApp permet enviar no nom\u00e9s text, sin\u00f3 tamb\u00e9 imatges, v\u00eddeos, documents i enlla\u00e7os, cosa que facilita compartir contingut de m\u00e0rqueting divers i atractiu.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-ordenador.webp\" alt=\"Advertis estrat\u00e8gies per implementar m\u00e0rqueting conversacional a WhatsApp\" class=\"wp-image-19909\" width=\"753\" height=\"500\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e8gies per Implementar M\u00e0rqueting Conversacional a WhatsApp<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Segmentaci\u00f3 d&#8217;Audi\u00e8ncia<\/strong>: Utilitzeu etiquetes i llistes de difusi\u00f3 per segmentar la vostra audi\u00e8ncia i enviar missatges rellevants a grups espec\u00edfics de clients.<\/li><li><strong>Contingut de Valor<\/strong>: Proporciona informaci\u00f3 \u00fatil i rellevant, com ara actualitzacions de productes, ofertes exclusives i consells pr\u00e0ctics que interessin als teus clients.<\/li><li><strong>Automatitzaci\u00f3 amb Chatbots<\/strong>: Implementa chatbots per manejar consultes b\u00e0siques i alliberar temps perqu\u00e8 el teu equip es concentri en interaccions m\u00e9s complexes.<\/li><li><strong>Feedback i Enquestes<\/strong>: Utilitza WhatsApp per recopilar feedback i realitzar enquestes, cosa que et permetr\u00e0 obtenir informaci\u00f3 valuosa directament dels teus clients.<\/li><li><strong>Servei Postvenda<\/strong>: Ofereix suport postvenda a trav\u00e9s de WhatsApp, assegurant que els clients puguin resoldre qualsevol problema r\u00e0pidament i millorar-ne la satisfacci\u00f3 general.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Casos d&#8217;\u00c8xit<\/h2>\n\n\n\n<p>Empreses de diversos sectors ja estan collint els beneficis del m\u00e0rqueting conversacional a WhatsApp. Per exemple, companyies de comer\u00e7 electr\u00f2nic usen WhatsApp per notificar als clients sobre l&#8217;estat de les comandes i oferir suport post venda, mentre que les institucions financeres utilitzen la plataforma per a alertes de compte i consultes de saldo.<\/p>\n\n\n\n<p>El m\u00e0rqueting conversacional a WhatsApp representa una poderosa eina per millorar la comunicaci\u00f3 amb els clients, oferint una interacci\u00f3 directa, personalitzada i immediata. En adoptar aquesta estrat\u00e8gia, les empreses no nom\u00e9s milloren l&#8217;experi\u00e8ncia del client, sin\u00f3 que tamb\u00e9 optimitzen els processos de comunicaci\u00f3 i enforteixen la relaci\u00f3 amb els consumidors.<\/p>\n\n\n\n<p>Implementar WhatsApp a la teva estrat\u00e8gia de m\u00e0rqueting conversacional pot ser la clau per destacar en un mercat cada vegada m\u00e9s competitiu, brindant als teus clients l&#8217;atenci\u00f3 personalitzada i eficient que esperen. No esperis m\u00e9s, comen\u00e7a avui mateix a revolucionar la teva comunicaci\u00f3 empresarial amb WhatsApp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lectura 3&#8242;. En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l&#8217;\u00e8xit empresarial, el m\u00e0rqueting conversacional s&#8217;ha consolidat com a estrat\u00e8gia imprescindible. WhatsApp, amb la base d&#8217;usuaris i les funcionalitats robustes, s&#8217;ha convertit en una plataforma fonamental per a aquesta pr\u00e0ctica.<\/p>\n","protected":false},"author":4,"featured_media":1955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,163,117],"tags":[],"class_list":["post-5136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-movil","category-marqueting-mobil-ca","category-xarxes-socials-i-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial<\/title>\n<meta name=\"description\" content=\"En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l&#039;\u00e8xit empresarial, el m\u00e0rqueting conversacional s&#039;ha consolidat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial\" \/>\n<meta property=\"og:description\" content=\"En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l&#039;\u00e8xit empresarial, el m\u00e0rqueting conversacional s&#039;ha consolidat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-01T09:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T14:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"711\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Xavier Folguera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@advertisglobal\" \/>\n<meta name=\"twitter:site\" content=\"@advertisglobal\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/\"},\"author\":{\"name\":\"Xavier Folguera\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\"},\"headline\":\"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial\",\"datePublished\":\"2024-04-01T09:34:00+00:00\",\"dateModified\":\"2024-09-30T14:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/\"},\"wordCount\":700,\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp\",\"articleSection\":[\"Marketing M\u00f3vil\",\"M\u00e0rqueting m\u00f2bil\",\"Xarxes Socials i Blogs\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/\",\"url\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/\",\"name\":\"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial\",\"isPartOf\":{\"@id\":\"https:\/\/advertis.es\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp\",\"datePublished\":\"2024-04-01T09:34:00+00:00\",\"dateModified\":\"2024-09-30T14:04:36+00:00\",\"description\":\"En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l'\u00e8xit empresarial, el m\u00e0rqueting conversacional s'ha consolidat.\",\"breadcrumb\":{\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage\",\"url\":\"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp\",\"contentUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp\",\"width\":711,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/advertis.es\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/advertis.es\/ca\/#website\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"name\":\"Advertis\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/advertis.es\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/advertis.es\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/advertis.es\/ca\/#organization\",\"name\":\"Advertis Global SL\",\"alternateName\":\"Advertis\",\"url\":\"https:\/\/advertis.es\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"contentUrl\":\"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg\",\"width\":300,\"height\":44,\"caption\":\"Advertis Global SL\"},\"image\":{\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/advertispublicidad?ref=hl\",\"https:\/\/x.com\/advertisglobal\",\"https:\/\/www.linkedin.com\/company\/advertis\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa\",\"name\":\"Xavier Folguera\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial","description":"En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l'\u00e8xit empresarial, el m\u00e0rqueting conversacional s'ha consolidat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/","og_locale":"ca_ES","og_type":"article","og_title":"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial","og_description":"En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l'\u00e8xit empresarial, el m\u00e0rqueting conversacional s'ha consolidat.","og_url":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/","og_site_name":"Advertis","article_publisher":"https:\/\/www.facebook.com\/advertispublicidad?ref=hl","article_published_time":"2024-04-01T09:34:00+00:00","article_modified_time":"2024-09-30T14:04:36+00:00","og_image":[{"width":711,"height":533,"url":"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp","type":"image\/webp"}],"author":"Xavier Folguera","twitter_card":"summary_large_image","twitter_creator":"@advertisglobal","twitter_site":"@advertisglobal","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#article","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/"},"author":{"name":"Xavier Folguera","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa"},"headline":"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial","datePublished":"2024-04-01T09:34:00+00:00","dateModified":"2024-09-30T14:04:36+00:00","mainEntityOfPage":{"@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/"},"wordCount":700,"publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"image":{"@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp","articleSection":["Marketing M\u00f3vil","M\u00e0rqueting m\u00f2bil","Xarxes Socials i Blogs"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/","url":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/","name":"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial","isPartOf":{"@id":"https:\/\/advertis.es\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage"},"image":{"@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage"},"thumbnailUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp","datePublished":"2024-04-01T09:34:00+00:00","dateModified":"2024-09-30T14:04:36+00:00","description":"En un m\u00f3n on la immediatesa i la personalitzaci\u00f3 s\u00f3n claus per a l'\u00e8xit empresarial, el m\u00e0rqueting conversacional s'ha consolidat.","breadcrumb":{"@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#primaryimage","url":"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp","contentUrl":"https:\/\/advertis.es\/wp-content\/uploads\/2024\/05\/advertis-whatsapp-pantalla.webp","width":711,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/advertis.es\/ca\/marqueting-conversacional-a-whatsapp-la-revolucio-de-la-comunicacio-empresarial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/advertis.es\/ca\/"},{"@type":"ListItem","position":2,"name":"M\u00e0rqueting Conversacional a WhatsApp: La Revoluci\u00f3 de la Comunicaci\u00f3 Empresarial"}]},{"@type":"WebSite","@id":"https:\/\/advertis.es\/ca\/#website","url":"https:\/\/advertis.es\/ca\/","name":"Advertis","description":"","publisher":{"@id":"https:\/\/advertis.es\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertis.es\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/advertis.es\/ca\/#organization","name":"Advertis Global SL","alternateName":"Advertis","url":"https:\/\/advertis.es\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","contentUrl":"https:\/\/advertis.es\/wp-content\/uploads\/Group-9.svg","width":300,"height":44,"caption":"Advertis Global SL"},"image":{"@id":"https:\/\/advertis.es\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advertispublicidad?ref=hl","https:\/\/x.com\/advertisglobal","https:\/\/www.linkedin.com\/company\/advertis"]},{"@type":"Person","@id":"https:\/\/advertis.es\/ca\/#\/schema\/person\/b97b1a1666479cb3925871aa53ed67fa","name":"Xavier Folguera"}]}},"_links":{"self":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/comments?post=5136"}],"version-history":[{"count":1,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5136\/revisions"}],"predecessor-version":[{"id":5715,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/posts\/5136\/revisions\/5715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/media?parent=5136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/categories?post=5136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertis.es\/ca\/wp-json\/wp\/v2\/tags?post=5136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}