{"id":5128,"date":"2024-07-29T11:01:16","date_gmt":"2024-07-29T11:01:16","guid":{"rendered":"https:\/\/nuevawebadv.advertis.es\/?p=21885"},"modified":"2024-07-25T15:56:00","modified_gmt":"2024-07-25T15:56:00","slug":"nou-kit-digital-i-diferencies-amb-el-kit-consulting","status":"publish","type":"post","link":"https:\/\/advertis.es\/ca\/nou-kit-digital-i-diferencies-amb-el-kit-consulting\/","title":{"rendered":"Nou Kit Digital i difer\u00e8ncies amb el Kit Consulting"},"content":{"rendered":"\n

El nou Kit Digital 2024 \u00e9s un interessant programa d’ajudes p\u00fabliques per a la digitalitzaci\u00f3 de les empreses i t\u00e9 moltes difer\u00e8ncies amb el Kit Consulting<\/a>. El Kit Digital \u00e9s un pla que des del seu naixement s’ha dirigit a petites empreses d’1 a 49 treballadors. Per\u00f2 aix\u00f2 canviar\u00e0 pr\u00f2ximament. A la pr\u00f2xima tardor (setembre 2024) est\u00e0 previst que es puguin acollir empreses de major dimensi\u00f3, organitzacions de fins a 249 treballadors i 50 milions de facturaci\u00f3 m\u00e0xima. A la pr\u00e0ctica, estem parlant que el nou pla d’ajudes aconseguir\u00e0 el 99% de les empreses del nostre pa\u00eds, segons el Marc Estrat\u00e8gic en pol\u00edtica de PIME 2030 publicat pel Ministeri d’Ind\u00fastria, Comer\u00e7 i Turisme.<\/p>\n\n\n\n

Kit Digital per a mitjanes empreses (fins a 249 treballadors)<\/h2>\n\n\n\n

Durant aquest temps de vig\u00e8ncia, el Kit Digital<\/a> ha evolucionat ampliant serveis subvencionats, per\u00f2 l’import de les ajudes s’ha mantingut molt similar. Amb la nova entrada dels segments IV i V (empreses entre 50 i 99 treballadors, i entre 100 i 249 treballadors, respectivament), els imports subvencionats seran molt superiors.<\/p>\n\n\n\n

Per exemple, per als segments IV i V, l’import atorgat per a desenvolupar un projecte d’eCommerce s’elevar\u00e0 fins als 5.000\u20ac, una difer\u00e8ncia rellevant amb els 2.000\u20ac que nom\u00e9s reben les empreses de menor dimensi\u00f3 (segments de l’I a l’III). Aix\u00f2 tamb\u00e9 passa amb els serveis de Community Management o pres\u00e8ncia avan\u00e7ada en cercadors (SEU avan\u00e7at), per citar un parell d’exemples m\u00e9s.<\/p>\n\n\n\n

Aix\u00ed doncs, es tracta d’una extraordin\u00e0ria ocasi\u00f3 que qualsevol mitjana empresa no pot deixar escapar ja que pot beneficiar-se d’un estalvi molt rellevant en les seves imprescindibles inversions digitals.<\/p>\n\n\n\n

El Kit Digital i el Kit Consulting s\u00f3n dues coses molt diferents<\/h2>\n\n\n\n

Fa poc temps va n\u00e9ixer el Kit Consulting, un nou actor en l’escenari de les ajudes per a la digitalitzaci\u00f3 de les empreses. Es tracta d’un paquet d’ajudes amb moltes difer\u00e8ncies respece el Kit Digital (per cert, el Kit Consulting s’acaba en un termini molt curt de temps, fins al dia 31 de desembre de 2024<\/strong>) ja que est\u00e0 enfocat a donar suport consultiu a les empreses recomenant la intel\u00b7lig\u00e8ncia artificial. \u00c9s a dir, el Kit Consulting, tal com esmenta el seu nom, subvenciona els serveis d’assessorament i consultoria de les empreses. En canvi, el Kit Digital, \u00e9s subvenciona la implementaci\u00f3 de solucions.<\/p>\n\n\n\n

Kit Consulting, nascut per a donar coher\u00e8ncia a les ajudes<\/h2>\n\n\n\n

Qualsevol persona que m\u00ednimament reflexioni a l’espai\/temps dels dos conceptes, Kit Digital i Kit Consulting, podria concloure que el Ministeri va comen\u00e7ar la casa per la teulada, donant primer ajudes a les empreses per a aplicar solucions i despr\u00e9s, oferir ajudes per a assessorar-se sobre les solucions que havien d’aplicar. Ra\u00f3 no li faltar\u00e0. Per\u00f2 si de savis \u00e9s rectificar, benvingut sigui el nou pla. Hem de suposar que, durant els dos anys d’exist\u00e8ncia del Kit Digital, els mandataris p\u00fablics han d’haver-se adonat que molts dels fons destinats no han generat els efectes desitjats en el teixit empresarial de baixa dimensi\u00f3.<\/p>\n\n\n\n

Objectiu: la digitalitzaci\u00f3 de les mitjanes empreses<\/h2>\n\n\n\n

Hi ha dos detalls que exemplifiquen la nova visi\u00f3 ministerial sobre els dos tipus d’ajudes. D’una banda, en el Kit Digital, salta a la vista la inexist\u00e8ncia de la soluci\u00f3 denominada Espai web i Pres\u00e8ncia B\u00e0sica a Internet dirigida als segments IV i V. Suposem que els responsables de l’Administraci\u00f3 han d’haver concl\u00f2s que totes les empreses mitjanes ja han de tenir els seus propis llocs ben desenvolupats, i els recursos p\u00fablics no estan per a malbaratar-los.<\/p>\n\n\n\n

Al mateix temps, El Kit Consulting no est\u00e0 disponible per als segments I i II. Es a dir, els serveis de consultoria nom\u00e9s poden gaudir-los les organitzacions amb un m\u00ednim de m\u00fascul organitzatiu. Els aut\u00f2noms i les empreses de menys de 10 treballadors queden fora de la consultoria. Des del nostre punt de vista, un altre detall de la lucidesa d’alguns dels nostres dirigents p\u00fablics. Perqu\u00e8 la pregunta \u00e9s: perqu\u00e8 serveix una consultoria si l’empresa benefici\u00e0ria segurament no t\u00e9 suficient pot\u00e8ncia per a implementar-la?<\/p>\n\n\n\n

Com gaudir de les ajudes del Kit Digital i el Kit Consulting?<\/h2>\n\n\n\n

Tot porta a pensar que el pla d’ajudes de la UE amb els fons Next Generation est\u00e0 ara molt enfocat en les mitjanes empreses, les quals podran sol\u00b7licitar ajudes, segons fonts del ministeri, durant el setembre de 2024. A partir de llavors i fins a finals d’any, les mitjanes empreses ja poden sol\u00b7licitar les ajudes del Kit Consulting per a reflexionar sobre els seus processos interns i secundar-se en la Intel\u00b7lig\u00e8ncia Artificial per\u00f2, d’altra banda, podran sol\u00b7licitar ajudes del Kit Digital per a dur a terme noves activitats digitals amb una major efici\u00e8ncia i rendiment comercial.<\/p>\n\n\n\n

Si vols saber m\u00e9s sobre les ajudes del Kit Digita<\/a>l i el Kit Consulting<\/a>, en relaci\u00f3 amb els serveis vinculats al m\u00e0rqueting digital, el comer\u00e7 electr\u00f2nic i l’an\u00e0lisi de dades, nom\u00e9s has de contactar amb una ag\u00e8ncia especialista com \u00e9s Advertis. Contacta’ns.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lectura 5′. El nou Kit Digital 2024 \u00e9s un interessant programa d’ajudes p\u00fabliques per a la digitalitzaci\u00f3 de les empreses i t\u00e9 moltes difer\u00e8ncies amb el Kit Consulting. El Kit Digital \u00e9s un pla que des del seu naixement s’ha dirigit a petites empreses d’1 a 49 treballadors. Per\u00f2 aix\u00f2 canviar\u00e0 pr\u00f2ximament. A la pr\u00f2xima tardor (setembre 2024) est\u00e0 previst que es puguin acollir empreses de major dimensi\u00f3, organitzacions de fins a 249 treballadors i 50 milions de facturaci\u00f3 m\u00e0xima<\/p>\n","protected":false},"author":4,"featured_media":1902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,26,116],"tags":[],"class_list":["post-5128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerc-electronic","category-ecommerce","category-estrategia-digital-i-gestio-online"],"acf":[],"yoast_head":"\nNou Kit Digital i difer\u00e8ncies amb el Kit Consulting<\/title>\n<meta name=\"description\" content=\"El Kit Digital 2024 \u00e9s un programa d'ajudes p\u00fabliques per a la digitalitzaci\u00f3 de les empreses i t\u00e9 moltes difer\u00e8ncies amb el Kit Consulting.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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